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Why Funny Is Important in Advertising

Author: Matthew Gates
Website: http://www.matthewgates.co/
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Advertising commercials is a necessary evil that almost every television network must show in order to thrive. Commercials are not cheap and companies are willing to pay a fortune to show their advertisements. A 10 to 30 second commercial can be worth the investment or a complete waste of money. When a commercial comes on, most of us just flip through the channel, not wanting to see it, and we find something else until our show comes back on. There is a name for that and it is called channel surfing. If commercials were more funnier, we might be more enticed to watch them.

To come up with any commercial idea that will sell is hard. To come up with a funny commercial that sells is even harder. Funny commercials have the tendency to make people remember them, buy them, tell their friends about them, go on YouTube to find them, share them, and so on and so forth. The result may not always be direct sales, but to have a commercial i.e. a product in the minds of everyone means there is a huge potential market that will turn to that product when they need it, as it will be in their memory, because it is associated with humor.

The cost and time of a funny commercial may be expensive and time consuming, but the return on the investment will be great. The Super Bowl television advertisements cost millions of dollars and the price keeps increasing each year, with companies willing to pay for time. While many companies display serious ads, the funnier ones are more likely to be remembered, searched for on YouTube, and shared. The more serious ones that really have no humor at all are less likely to be seen and while no one turns off the commercials during Superbowl, it will probably be the only time the ad really gets watched.

Several funny commercials have gone viral and are now mainstream and played almost everywhere, some, particularly one containing a camel has been the highlight of the workplace. The commercial is from GEICO and celebrates Wednesday — Hump Day. There are plenty of funny commercials that have come out over the past two decades that have been hilarious, most specifically from beer and car commercials. Below are a series of funny commercials along with the Camel! Suburu has also been on a role lately! After seeing these commercials, you will most likely remember what they are about and even the advertising company.

This is all completely free advertising for all these companies. Confessions of the Professions receives absolutely no profit from any of these YouTube videos (though any of these companies are welcome to donate to Confessions of the Professions!) But when videos are this funny, they all deserve the free advertising.  These are some of my favorite funniest commercials from the past few years.  Share your favorite funny commercials in the comments!

Suburu Commercial Father-Daughter

Suburu Dog Tested: In The Dog House

Suburu Dog Tested: Teenagers

Suburu - Backing up a Trailer

Doritos Commercial: Keep Yo’ Hands Off My Momma!

Super Bowl 2012: Dog Strikes Back / Volkswagen

2014 Buick LaCrosse Dance

Pepsi commercial with dog and cat

Exclusive Snickers Super Bowl XLIV 44 2010 Commercial with Betty White and Abe Vigoda Ad

Snickers commercial with Joe Pesci and Don Rickles

Official Super Bowl Commercial 2013 (Hyundai Santa Fe)


Matthew Gates is a freelance web designer and currently runs Confessions of the Professions.



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Tags: adsarticlecommercialscompaniesconfessionfortunefriendsfunnygeicohumorinvestmentmainstreammemorymoneynetworkssalessocial-mediasuperbowltelevisionviralyoutube

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  • Commercials are a necessary evil that almost every network must show in order to thrive.
  • When a commercial comes on, most of us just flip through the channel, not wanting to see it, and we find something else until our show comes back on.
  • The cost and time of a funny commercial may be expensive and time consuming, but the return on the investment will be great.
  • While many companies display serious ads, the funnier ones are more likely to be remembered, searched for on YouTube, and shared.