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The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Having more than 2 billion global users, WhatsApp doesn’t need any introduction. Almost everyone, you, I, and the majority of people around us use it to communicate with others, right?
However, have you ever thought If that is its only use? Does it bring something else to the table that we can explore?
Yes, it does. WhatsApp isn’t only a messaging app now. With a tremendous customer base, it’s a marketing tool you’ll want to have in your repertoire.
However, a valid question is,
“How can a messaging app be a marketing tool?”
Or,
“How effective WhatsApp can be when used for marketing?”
Well, take notes because we’re going to answer your questions in the next 10 minutes. In this article, we’re going to explain why WhatsApp is the marketing medium you should be looking forward to.
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Being completely free, WhatsApp is the top choice of billions of people around the globe. Moreover, it’s available in more than 180 countries. So, with a market this big, it should be on your marketing list.
Imagine how WhatsApp increases your chances of going global. All you need is to make contacts around the world and start spamming them with your products. Well, don’t know how to make contacts? That brings us to our next heading, that is,
On WhatsApp, everything is free with no hidden charges. Be it calls, messages, video calls, or joining communities, you don’t have to pay a dime to use it.
Now, coming back to the previous question on how to make contacts on WhatsApp. For that, you can become a part of active WhatsApp communities. You can also make and join groups and add members. Once, the member’s limit is reached, simply create another group.
To attract a global audience, WhatsApp group links can be shared on social media. If you’re offering what people need, you won’t have much trouble attracting them. Just make sure you’re the one solving people’s problems.
However, you need to be mindful of one thing and that’s an internet connection. Using WhatsApp for marketing demands a quick response to customers, and for that, you need a connection, available around the clock.
Xfinity’s internet can be an ideal choice.
How?
Xfinity is providing a top-notch connection with millions of hotspot zones around the country, that too at minimal rates. With Xfinity, you can always stay active and provide quick responses to your audience.
To avail their services, visit Xfinity’s website today. Catering to 42 million Spanish speakers in the U.S., they can connect to Xfinity Servicio al Cliente en español for Spanish customer support.
Putting status, messaging, and broadcast may be sufficient to hike your sales on WhatsApp. But the real deal is opening a WhatsApp store.
Why?
Because people won’t have to switch from one app to another to locate your online store. If they see your products on WhatsApp, they should be able to buy them from WhatsApp too.
With a few taps, they can end up buying your products. Moreover, enabling WhatsApp payment is another way to cater to your customers.
This way, they won’t have to switch to their banking apps and copy-paste your bank account details. Within a few minutes, from looking at what they want, exploring the catalog, selecting the product, and paying for it wraps up.
This way, a WhatsApp store can be a real game changer for your business.
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Wondering if putting statuses, sending them pictures and videos, or opening a WhatsApp store is enough? Well, it may be but if you’re willing to go to lengths, WhatsApp won’t be stopping you.
As business owners, you don’t want customers only to read your content. You want them to interact and engage them. With call-to-action (CTAs), links, and polls, WhatsApp is a complete marketing package.
Want to increase sales? Add CTA. Looking for people’s opinions? Create polls. Trust us, WhatsApp won’t bother you from achieving marketing success.
As a customer, don’t you prefer to get exclusive customer support? Everyone wants their queries to be resolved instantly.
WhatsApp provides two-way communication, meaning you and your customers can directly reach out to each other. Not only this, if you can’t keep up with the customer’s queries, chatbots are here to share your burden.
This way, not only do your customers get timely replies, but they won’t feel neglected. As for you, what else do you want besides a supportive partner?
Now you know WhatsApp isn’t just for messaging. Text your friends, and do video calls, but if you’re running a business, endorse it too. With unmatched benefits, you simply can’t ignore a medium with so much to offer.
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