Product Placement Oscars [Infographic]

Keira http://www.watches2u.com 2m 621 #productplacement

The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.

Product Placement in Movies

Every once in a while, when you leave the cinema hall, you feel the craving to go shopping, why does that happen? Because of the product placement, the men involved in placing the product in the movie, do a fantastic job. Since the Oscars are just few days away, we at Watches2U have come up with own set of awards, the product placement Oscars. Our infographic highlights some of the most hardworking, and excellent product placement, while the product placements may sometimes feel indulgent, we decided to stop worrying, and begin to love product placements.

We divided the awards in various categories, first being the most prestigious award of the lot, “Michael Bay Award” for most products placed in a movie. Its named after the director, who is well known to use product placement rather extensively. “Entourage” won the award beating “Transformers: Age of extinction” directed by Michael Bay himself. Second category is the best product placement of a watch in a movie. Hardest working brand, focuses on the brand which shares maximum screen time than its counterparts. And last but not the least, best tech and communications product placement in a movie, and the nominees were, Samsung and Apple. We had fun making this infographic, and we do hope that you would feel the same.

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THE PRODUCT PLACEMENT OSCARS

The only awards for those unsung heroes of cinema: The brands!

THE MICHAEL BAY AWARD for most products placed in a film

WINNER

1 ENTOURAGE

Products Placed: 65 (at least)

Entourage had over 20% more brand exposure than Bay’s own Transformers Age of Extinction.

Total brand exposure – indexed to highest

• Entourage 1.00
• Transformers: Age of Extinction 0.82
• Furious 7 0.48
• San Andreas 0.47

Products placed by type

• Caps 23%
• Sunglasses 15%
• T-shirts 9%
• Cars 9%
• Mobile Phones 6%
• Watches 6%
• Drinks 3%
• Foods 3%
• Laptops 3%
• Other 21%

NOMINEES

2 SPECTRE

Products Placed: 31

Top 4 most visible brands in SPECTRE

Indexed to highest

• Aston Martin 1.00
• Univo 0.86
• Omega 0.66
• Sony 0.58

Products placed by type

• Cars 41%
• Glasses 13%
• Watches 11%
• Sunglasses 8%
• Helicopters 6%
• Other 21%

3 JURASSIC WORLD

Products Placed: 36

Top 4 most visible brands in JURASSIC WORLD

Indexed to highest

• Samsung 1.00
• Mercedes 0.80
• Bose 0.40
• Triumph 0.40

HARDEST WORKING BRAND

1 SAMSUNG

Screen time: 14.17 min (in major blockbuster films)

Total of 7 blockbusters

• Avengers: Age of Ultron
• San Andreas
• Spy
• Furious 7
• Jurassic World
• Ant-Man
• Mission Impossible: Rogue Nation

NOMINEES

2 APPLE

Screen time: 11.17 min

Total of 7 blockbusters

3 BMW

Screen time: 8.20 min

Total of 6 blockbusters

BEST WATCH PRODUCT PLACEMENT

WINNER

1 OMEGA

Movie: Spectre

Seamaster 300

THE FILM

• Worldwide gross: $877,853,952
• Rotten Tomatoes score: 64%

THE WATCH

• Robust stainless steel case
• Movement resilient to magnetic fields up to 15,00 gauss
• Cost: €4785

WHY IT WON?

• Because it continued Omega’s ousting of Rolex as Bond’s watch, and it got him out of a spot of bother with Blofeld.

2 TISSOT

Movie: Mission Impossible: Rogue Nation

Tissot T-Touch Expert Solar

THE FILM

• Worldwide gross: $682,330,139
• Rotten Tomatoes score: 93%

THE WATCH

• Touch-screen
• Powered by solar energy
• Cost: €680

3 HAMILTON

Movie: The Martian

THE FILM

• Worldwide gross: $598,867,628
• Rotten Tomatoes score: 93%

THE WATCH

• 1,000 meters water resistant
• Comes with a helium escape valve
• Cost: €1,195

BEST TECH AND COMMUNICATIONS PRODUCT PLACEMENT

WINNER

1 SAMSUNG

Movie: Jurassic World

THE FILM

• Worldwide gross: $1,670,400,637
• Rotten Tomatoes score: 71%

THE WATCH

• Samsung phones, TVs, tablets, and Smart watches
• Cost: €300-€700

WHY IT WON

• For managing to get four separate Samsung products in one scene

2 MacBook Air

Movie: San Andreas

THE FILM

• Worldwide gross: $473,790,832
• Rotten Tomatoes score: 50%

THE WATCH

• Up to 12 hours of battery life
• 30 days standby time
• Cost: €749

THE WALKING BILLBOARD AWARD

WINNER 

1 JAMES BOND

Movie: Spectre

WHY HE WON?

For ditching his favoured ‘shaken not stirred’ Martini for a Heineken of all things. All for a cool €28 million.

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WATCHES2U.com

Source: http://www.watches2u.com/hub/product-placements-oscars.html

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