Advertisements


It’s All In The Package [Infographic]

Author: Mark Dawson
Website: http://www.globepackaging.co.uk/
MyPost: create beautiful simple web pages in minutes with just a few clicks!
The Daily Dot Store: the leading destination for stylish accessories, gadgets, everyday carry essentials & more!
PROMOTE: Place a Text Link on this Confession ONLY

The views, opinions, and positions expressed by the author and those providing comments on this website are theirs alone, and do not necessarily reflect the views, opinions, or positions of Confessions of the Professions thereof. By reading the following article, you do not hold responsible Confessions of the Professions or any contributing authors for the content of this confession. Viewer Discretion is Advised.

What's In The Package?

Smart Packaging

Choosing the right packaging for your products is really important because packaging design & materials can influence purchase decisions. Packaging designs makes your product stand out in the crowded shelf. The color, designs and material of packaging should be chosen wisely. According to a research, right packaging color draws customer attention and it also improves brand awareness. Colors should not only project the image of your brand but also they should communicate specific qualities of products. Light colors give a smooth experience while stimulant colors give a sense of urgency.

You should always try to pick the high quality packaging materials as it improves trust. Low quality material can harm your brand’s image. High quality materials are durable and it also signifies that the product packed inside is of high quality. Packaging should be flexible as it occupies lesser space than rigid packaging. Customer feel good when the product they purchase are eco-friendly. Your packaging material should be easy to recycle and durable enough to be reused.

Innovative packaging also holds a special place here. Packaging design and format should be eye-catching. Customers most likely buy the product which comes in easy to open packaging. Here we have an infographic from Globe Packaging which revolves around the importance of packaging design and materials.


It's All In The Package [Infographic]

Click to open / Right-click for save options

PDF Version


Text-Friendly Version

It's All In The Package

The package is just as, if not more, important as the product inside. There are several factors when it comes to choosing the right packaging for a product. the colour, material, and innovation of a product's packaging can have a significant effect on the purchasing behaviour of consumers.

PACKAGING COLOUR

Certain packaging colours set different moods and can help to draw customer attention.

  • Brand Recognition: Research shows that colour increases brand recognition by up to 80%.
  • Brand Image: Companies choose colours not just based on looks, but to communicate specific qualities about a service or product.
  • Reflect Consumer Personality: Different shades of colour to different shoppers' personality types. Stimulant colours like red, orange, and black illicit a sense of urgency, while lighter colours like pink and sky blue evoke a calm, smooth experience.

PACKAGING MATERIAL

High quality packaging can attract customers while low quality packaging can act as a deterrent.

Durability

Sturdy, secure packaging can protect the product and boost the customer's perception of product quality.

Flexibility

Flexible packaging takes up less space and tends to be lighter than rigid packaging.

Environmentally Friendly

Using recycled and biodegradable materials in product packaging can reinforce environmentally conscious consumer good feelings about the product.

PACKAGING INNOVATION

Innovative packaging can add value to a product if meets a consumer need.

Design: Nearly 1 in 4 customers are affected by innovative packaging design such as reseal ability, ease of opening or interactive features.

Format: 43% of shoppers will choose a product based on the format of the packaging, like fitment pouches vs. bottles or tubes vs. Pouches.

 

GlobePackaging

www.globepackaging.co.uk



If you enjoyed this confession, make sure you subscribe to the Confessions RSS feed!
You can also follow Confessions on Twitter.
You can also subscribe to the Weekly Confessions Digest.

(


Advertisements
Tags: brandcolorconfessiondesigndurableeco-friendlyimageinfographicinnovativematerialpackagingproductqualityrecycleresearch

5 Comments

  1. @crunchseo says:

    It's All In The Package [Infographic] https://t.co/Zooci8rz0i via @OneTruConscious

  2. It's All In The Package [Infographic] https://t.co/f6UmLJhEJL via @OneTruConscious

  3. @circlecast says:

    It's All In The Package [Infographic] https://t.co/5NLKZWj2za via @OneTruConscious

  4. It's All In The Package [Infographic] https://t.co/0anhu6eDFz via @OneTruConscious

  5. It's All In The Package [Infographic] https://t.co/rJLaRxilh2 via @OneTruConscious

Leave A Reply


Permalink: http://confessionsoftheprofessions.com/its-all-in-the-package-infographic/
Shortlink: https://goo.gl/aT7wid
HTML: http://www.confessionsoftheprofessions.com/htmlcache/its-all-in-the-package-infographic.html
AMP: http://confessionsoftheprofessions.com/its-all-in-the-package-infographic/amp
  • Choosing the right packaging for your products is really important because packaging design & materials can influence purchase decisions.
  • Packaging designs makes your product stand out in the crowded shelf.
  • According to a research, right packaging color draws customer attention and it also improves brand awareness.
  • You should always try to pick the high quality packaging materials as it improves trust.
  • Customer feel good when the product they purchase are eco-friendly, recyclable package.