Megan Bevis https://influence.digital 1m 302 #tiktok
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
TikTok, which reached 2 billion downloads in the first lockdown, has released its own Wellness Hub, with a particular focus on Food and Nutrition, Fitness, Life Advice and Mindfulness.
With spas, salons and gyms having previously closed their doors during the nationwide lockdown, people took to TikTok to find inspiration on how to prioritise their own wellbeing from home.
Champneys has revealed the top 10 most-viewed Wellness trends on TikTok, from popular dance and fitness challenges to get you moving, to fun, nutritious meals and pampering skincare hacks:
Rank | Trend | TikTok Views |
1 | 6,500,000,000 | |
2 | 3,200,000,000 | |
3 | 2,300,000,000 | |
4 | 867,100,000 | |
5 | 699,200,000 | |
6 | 380,600,000 | |
7 | 144,600,000 | |
8 | 112,700,000 | |
9 | 22,300,000 | |
10 | 1,400,000 |
Methodology: We have taken the top TikTok trends and analysed the top 10 relating to health and wellbeing. We then identified the views related to their hashtags. All data correct as of June 2021.
Coral Rickard, Content & Social Media Manager at Champneys, comments:
“Self-care and wellness can come in all shapes and sizes. This is evident in the rise of TikTok trends promoting and encouraging people to take part in activities and challenges that improve their physical and mental wellbeing. It’s great to see this increase in awareness in looking after yourself, even if it’s spending time doing a viral TikTok dance, learning new and exciting ways to eat healthier or gaining advice on how to elevate your skincare routine for a daily pamper ritual – with some of these trends reaching up to a staggering 6.5 billion views.
“Platforms that encourage wellness, such as TikTok, have played an important role over the past year in helping people discover what self-care looks like for them. Now that spas, salons and gyms have opened their doors once more, we look forward to seeing how people continue to prioritise their wellbeing through self-care.”
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