The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
With the recent pandemic putting several jobs at risk, many people are turning to alternative options to make money. The likes of Amazon offer people a great opportunity to set up their own ‘stay-at-home’ business. But who’s behind the products everyone is buying during the pandemic? And how can your readers become a part of it?
New research from Latonas has analysed the state of Amazon selling, right from the top product categories to the seller to shopper ratio.
Men are dominating the Amazon seller market with 69% of Amazon sellers being male
Here are some other key stats your readers may be interested in:
The ‘Movies & TV’ seller category on Amazon offers the most opportunity for new sellers with a ratio of 1 seller to 1030 Prime US shoppers
The ‘Sports & Outdoors’ category on Amazon has the lowest shopper to seller ratio making it a harder category for startups and new amazon businesses
44% of US purchases on Amazon are from the ‘Electronics’ category
The most searched for product on Amazon from 2019-2020 is the Nintendo Switch which has received 1,020,000 searches
The perfect recipe for an amazon seller is male, with a degree, as 82% of successful Amazon sellers have a degree and 69% of successful Amazon sellers are male
Here is a snapshot of the top 5 categories with the most shoppers per seller:
US Prime shoppers per seller
Movies & TV
Cell Phones & Accessories
So for anyone looking to start-up within one of these categories, you’ve got a great scope of custom.
Does this sound like something you may be interested in covering?
Let me know if so, and I can send over everything you’d need to cover a story, including the press release, images and access to the data in full.