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The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Art And Hotels
Artworks and artist are increasingly woven into the fabric marketing, not only for products aimed at the general consumers but also for service industry like hotels. Gone were the days when all that mattered for a hotel to achieve high ratings and prestige was excellent service and upholding the highest standards of staff, amenities and cuisine.
While these aspects remain essential, investment and integration with art now play a significant role in the evolving landscape of hospitality and to the changing preference of the modern travellers as well. One of the rationales for many companies that has a collection of artwork on display at their vicinity is to bring in a new breed of customers. These customers are those who may not spend so much of their stay outside of the hotel, but who nonetheless are looking for a fresh and unique experience.
Through paintings, sculpture, or interactive 3D displays, the use of art as a strategy can be done in many different ways, all contributing to an innovative thought process behind hotel design and evolution. To learn more about how hotels are using art as part of their marketing strategy, check this infographic from Accent Art and Frame.
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Art as a marketing strategy for hotels
People always talk. Despite the stays advancement in technology, one of the best and effective marketing strategies is Word of Mouth.
Hence, hotels with interesting art displays, thought-provoking pieces, and controversial Works will always be talked about. Intrigue and curiosity is one method of driving people to your property.
At some time, magnificent jaw-dropping collections are also the Talk of the Town.
Today, hotels are more than just buildings with rooms and beds, it’s slowly is evolving into a space for Arts to be filled with paintings, scriptures, and other artworks as decor.
Hoteliers are thinking even further outside the frame, installing are in the most unexpected of ways and challenging guest to think more deeply about their experience.
Art has become a fundamental, rather than ornamental, elements of the hotel design.
Art: the vibe and intellectual soul of hotels
“The art as part of the identity of the hotel,” said Jason Pomeranc, a co-owner of the Thompson LES, “and it integrates into the architecture, design, concept, and what we ethereally call the vibe, the intellectual soul of the hotel.”
Artist considered one of the biggest trends in hospitality and tourism today. It is used as a tool and inviting, intriguing, and convincing all kinds of people from all over the globe to travel, explore, and get to know one’s history, culture, and identity through art displayed hotels.
As a matter of fact, this trend is being observed not only in hotels and Inns but even in restaurants, airports, and public transportation stations as well.
Truly, it is one way of introducing a story to guests without words or without need of a tour guy, without traveling to many places, and without need to cramp up Time.
Today, hotels are not merely a place to spend the night and, it has been like a gallery, a venue for learning, connection, interaction, and interpretation through art.
Premier buildings with rooms and beds, hotels have soul evolve into space for arts with paintings, sculptures, and other artworks as decor.
For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making your definitions for hotels.
More and more are aiming to offer historical and cultural experiences through the art they house.
Art Decor as a marketing strategy
Hoteliers marketing strategy. According to the New York Times, and stolen art in the most unexpected ways challenges guest to think more deeply about their experiences at a hotel.
The hotel industry has discovered that incorporating distinctive pieces into a property design can enhance the decor, feel and Ambience of a hotel regardless of its classification: luxury or budget.
Because of the rise of a new population of Travelers seeking for temporary accommodations, hotels are considering how they can relate more to these young professionals who are said to want to hit two birds with one stone.
In order for them to Market their hotels to this age cohort, the integrated art and experience found within the comfort of their hotels.
There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring artworks, that essentially will attract more guests.
Some even convert their property to an exhibit, hosting programs that home the interest of people in art in any of its forms.
Art Incorporated with tourism gives a cultural lift on every travel or trip. ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors. In paragraph because of this, people don’t only view artistic hotels as ascetic, but also as a cultural phenomenon that they can connect to and learn a few things from.
It is also a bonus that unlike museums and art galleries, it is generally free to view; you’re not likely to have to stand in line and there are armchairs to flop in.
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