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With social distancing guidelines and shelter-in-place orders in place due to the COVID-19 pandemic, the way consumers shop for their groceries has changed.
C+R research recently examined the ways Americans have changed their grocery shopping habits during COVID-19 by surveying 2,000 consumers.
Here’s what they found:
- 60% of American shoppers are now fearful to shop at a grocery store and 73% are shopping less at physical grocery stores.
- Grocery delivery has increased 3.5x during COVID-19 where in-store shopping has decreased dramatically.
- Consumers on average took 2.3 weekly trips to the grocery store before COVID-19 and now average only 1 per week.
- Average weekly grocery spend before COVID-19: $159, Average weekly grocery spend since COVID-19: $184.
- 50% of consumers have witnessed price gouging and 48% report paying more for certain items.
Take a look at the full report below.