The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
In the world of business, you need to get things right. So many factors can go wrong, from high turnover rates to low-profit margins. You can change for the better by incorporating some creative ways to make your business stand out. If you’re interested in learning more, strap in and let us take you through some of the ways you can be a better community member and employer.
Improve Company Culture
Google is well known for its “fun rooms.” It provides ping pong tables and even tennis courts for its employees. You may not have the time, resources, or real estate to add a full-blown fitness center to your company’s building. However, you can go the extra mile for your employees. Lease a school bus and creatively revamp it to get your employees around. Put some cushions down and designate a room specifically for meditation so that employees can recharge and calm their minds when needed. If this is too much, celebrate with company parties every few months and buy your employees lunch to show them you care. Focusing on culture is a creative way to make your business stand out.
Do Community Service
It might be wise to begin doing community service activities in a world where businesses ignore the community around them while focusing on their own operations. Start volunteering to drum up your community’s support for your business. If you have a restaurant, give the food left over to people experiencing homelessness rather than simply throwing it away. These good deeds will all pay dividends in the long run, so don’t hesitate to take advantage of the opportunities to do well in your community.
Offer Great Customer Service
Make sure you run a customer-centric business. Gone are the days when manufacturing and sales were the sole focal points of businesses. If you have the customers on your side, your success will follow. Get feedback on improving your customer service through surveys and call reports. Ask your sales force what some common complaints are, especially those that pertain to customer service. The sales team will be able to provide you with good insight since they have such close contact with your customers. Finally, it’s best to excise weak points in your business. These usually take the form of people who lack good customer service skills or are rude to your customer base. It may not feel good to fire people, but these things are sometimes necessary.
If you follow these tips, you’ll be well on your way to distinguishing your business from everyone else.