Josh Wardini 1m 262
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Website Speed Effects On Success
Once upon a time, we all had to put up with low internet speeds and web pages that took ages to render. Now, however, nearly all of us have high speed internet. And just like internet speeds, the expectations people have of websites have changed.
We will mention some of the statistics outlined by the Hosting Tribunal to better illustrate the importance of website speed.
If page load time goes from 1 to 3 seconds, the chance of bouncing increases by 32%
1 second delay equals 11% fewer page views and 16% lower customer satisfaction
75% of people don’t return to a website that takes over 4 seconds to load
18% of people give up on a purchase if an ecommerce website loads too slowly
As we can see, maintaining reasonably short loading times is key for websites’ success. Each second of delay makes more visitors leave dissatisfied.
Not only that, but most would likely avoid the website in the future and some would advise their friends against visiting it as well. If you are running an online store, this would also translate into fewer purchases. Another important note is that low load speeds and high bounce rates negatively impact search rankings, thereby further reducing traffic.
It is clear that you must keep load times as low as possible to avoid the negative impact discussed above. For more detailed information on the effects of website speed and how to use them in your favor, you can look at the infographic below.
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