The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
When a company sets up their website, it would seem they are done and ready to go. However, there is still more to do when it comes to a company website. Tests, trials, experiments to see what attracts visitors, what they are clicking on, and what they are buying, or how much or often they are buying from the website. Information on how long people are staying on a website, where they are going when they visit, where they are coming from, and other information would be very important for any company to have. The knowledge of understanding that could be worth millions. Google takes away all these questions and guessing, and offers everything for analytics and tracking for free in a product called Google Analytics.
Google Analytics (GA) is set up through a Google Account and a simple tracking code that is placed in the header or footer of a website. Data may start showing up immediately, but it will take about a month to have truly accurate data. GA can help determine what parts of a website are weak by showing how long a visitors stays on a specific page. GA will also display a bounce rate, which determines if visitors meant to visit the website or ended up there by accident and quickly left. After all, a visitor who stays for 2 to 5 minutes is more valuable than a visitor who only stays for 10 seconds. During that 2 minutes, you will want to do all you can to attract and please the visitor. A low bounce rate lets you know that visitors are where they want to be, while a higher bounce rate means your marketing efforts may need work.
GA helps with leads and conversions too, enabling GA tracking to be placed on any page that is desired. GA and Google Adwords can also be combined to determine proper SEO techniques for a greater ROI. Gathering any and all information about visitors is essential to the business. Knowing where your visitors are coming from, during what hours they are visiting, how long they are staying, and exactly where they are going on the website will help your business to understand where you need to focus and strengthen. GA also offers the opportunity to set up two completely different websites or landing pages and shows you which one performs better, giving you an idea of how your visitors utilize your website and what attracts them.
Knowing the information that Google Analytics provides for you will allow for your company to be successful, understand visitor traffic, and gain potential income, leads, or sales. If you aren’t using Google Analytics on your website right now, it is highly recommended you do so. Google has prepare an Ebook that digs deep into the powerful Google Analytics tool.
If you don’t already have Google Analytics, get started today! http://www.google.com/analytics
Download: Google Analytics Guide (Right-click for save options)
This Ebook is brought to you by Google.
Matthew Gates is a freelance web designer and currently runs Confessions of the Professions.