The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Art In Hotels
Using art in the various establishment has become a common trend these days. From office buildings and government facilities to schools, university campuses, hospitals, and even subways, art has become a way for many businesses and organizations to give their edifices with a fresher look. Doing so also provides passersby as well as visitors with something to look at while waiting instead of just leaving with a cold, white wall to stare at.
While this trend is not entirely a new concept, many industries continue to leverage this tactic as a part of their customer experience – one of such is the hotel and hospitality sector. For many hotels, art is not just something to decorate their spaces, but a fundamental element of their hotel’s identity, vibe, and soul.
From cubism-styled paintings to minimalistic bronze sculptures and 3D art installations, different hotels use a variety of arts within their premises in different ways. In a marketing perspective, placing art pieces within the hotel’s real estate is an effective way to trigger intrigue and curiosity of the guests, and as a result, these people will talk about their experience during their stay in an extended period of time after they check out.
Other hotels also display extravagant art decors to showcase their brand’s exquisiteness, prestige, and power. In doing so, a hotel will able to create an image where staying at their hotel will allow their customer to exude the same level of prestige as the hotel has.
To learn more on how hotels use art to stand out in today’s competitive hospitality and tourism industry, check out the infographic below from Accent Frame and Art.
All images courtesy of accentartandframe.com
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HOW HOTELS USE ART TO STAND OUT
Today, one of the booming trends in the hospitality and tourism industry is the incorporation of art as an integral branding of a hotel or property.
Here are some ways hotels use art to stand out:
ART AS THEIR MARKETING STRATEGY
It is also becoming a marketing strategy that draws more guests, and in turn, revenue to businesses all over the world.
Art decors are not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy.
According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.
People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is word of mouth.
Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep.
At the same time, magnificent, jaw dropping collections are also the talk of the town.
HOTEL ART AS SYMBOL OF LUXURY
Art has long been a symbol of high status since the early times. It is embedded in history and hardwired in our brains that art is almost synonymous to wealth, and the ability to acquire it is symbolism of one’s wealth and power.
Possessing art works implies prestige, privilege, and money at the same time.
True enough, people today think with the same ideology that art equates a higher social status.
As a hotel’s elegance and luxury are measured no longer by its functional amenities, but by those which are displayed and hanged on walls too.
Before, the most expensive artworks are placed in more public spaces guarded with the tightest security measures. Now, hotels open their doors to their guests to experience high class art within the comforts of their temporary homes.
ART TRANSFORMS HOTELS INTO ATTRACTIONS THEMSELVES
Some hotels are already starting to take a step further in incorporating in house art offerings with experience.
Many start their art programs and host their own exhibits, shows, seminars, and meet and greets with various artists.
Hands on workshops and musical performances are also included in their monthly activities, which is inviting to their target market.
Hotels who acquire artworks also try to make it dynamic by changing their displays per month or so, giving their guests something different to look forward to.
Art becomes part of the package and experience a hotel offers, and to be fair, it does make sense.
Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel.
This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.
ART TELLS THEIR STORY
Hotels maybe temporary accommodations welcoming tourists from all over the world. For some, they may be merely places they stop and go, empty spaces that they spend time for rest.
But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experience through the art they house.
Hotels are also growing to be places for cultural exchanges as they start to focus on locally produced art that depicts tradition and history, made by the local artists themselves.
Art is not just limited to paintings and sculptures, but also modern artwork realized through a variety of materials.
These pieces do not only provide a new experience for the guests themselves but exposure for the artist and the culture they represent and find identity with.
Art transforms hotels not only into mere artsy spaces, but gives it a deeper meaning of learning and experience.
Some hotels also incorporate art to share their identity and brand’s story to their guests. Because art is a universal language, a huge audience is immediately captured by the story narrated through art.
Created by: ACCENT ART AND FRAME ART CONSULTANTS
Designed by: Priority Marketing we put you first since 2002
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Featured image courtesy of WestCord Hotels