How Important Is Smartphone Data To Americans? [Infographic]

[Report] Americans would save smartphone data over sentimental objects in a fire

We’ve all asked ourselves at one time or another: Which of our possessions would we grab first if something threatened to destroy our home?

In a true sign of modern times, a new survey found that most Americans would save their phone over family photos and sentimental objects.

Findings:

• 2 in 3 people consider their phone or computer their most valuable digital asset, making digital assets most important to respondents.
• 47% of respondents admit they have digital property that would be very painful to lose, but is not currently backed up.
• When asked which apps people be frustrated to lose personal data from, Facebook was the first choice–by a lot.
• 44% of respondents said they would give up sex for a year to avoid losing all of their digital property.
• 17% of respondents have text messages from a past relationship they are saving and would be upset to lose.

Take a look at the full report and let me know if you can use any of this data for a story.