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In the past few years, video content has gained a lot of traction due to the increased popularity of video distributing platforms, such as TikTok and YouTube. Both channels are now the biggest ones in the video-sharing industry as people would visit either of them to watch some video content.
Now, if you’re wondering what video content has something to do with you, this is the answer. When you run a business, this huge demand for video production only means one thing: a great marketing strategy.
Since videos have taken up the majority of the internet traffic this year, businesses have no choice but to create content that people will love consuming. That’s why video marketing is a mainstream strategy at the moment. Not to mention, social media platforms that used to put videos on the B side are now prioritizing video content on them. You’ll notice that now platforms like Instagram are shifting their core value into a video-friendly channels.
And if you’re a business owner, neglecting this phenomenon is such a loss. You need to take this opportunity to create your own video marketing campaign to generate more sales. For example, if you run a crypto website, you have no reason not to make videos about the crypto wallet and put them on your pages. They will bring a lot of traffic!
When you make a video, text captioning is something you must not forget. A caption or subtitle on a video is good for many reasons, including helping viewers understand your point. It also enables the search engine crawlers to find the context of your video and show it to end users. That’s why it’s advisable to include subtitles when you post videos on the online channel.
While captioning is a great practice, it’s never the same as if you put subtitles within the video.
The external subtitle is usually a plain, long-block text everyone can turn on and off at any time. This may not be interesting for some people because the explanation looks dull. This is why you should include your description within the video using text animation apps.
Text animation is not a new concept. However, its use in marketing is pretty recent. This type of app helps you create beautifully animated texts and add them to your video content. The best thing about this is that it makes your videos more engaging and easier to follow. That way, viewers can get the gist of what you’re trying to say without getting too bored.
Many text animation apps are available online, but only a few can give your marketing video that professional look. These apps are mostly user-friendly and have various features for creating an awesome video.
InVideo is a great tool for creating all types of videos, including marketing and promotional videos. It offers various video templates you can use to create your own explainer or how-to videos. The app also provides a wide range of text animation effects you can use to make your videos more engaging.
Adobe After Effects is a professional-grade video editing software used by graphic designers and animators. However, it’s also a great tool for creating marketing videos because it allows you to create high-quality visuals. This app has a learning curve, but once you get the hang of it, you’ll be able to create amazing video content for your business.
Movavi Video Editor is another great tool for creating marketing videos. It’s easy to use and offers a wide range of features, including the ability to add text animations to your videos. You can also use this app to create whiteboard animation and live-action videos.
Legend: Animated Text in Video is a screencasting and video creation tool that allows you to create engaging tutorials or how-to videos. It has a simple interface and offers various features, including the ability to add text animations to your videos.
Renderforest is an online video maker that offers a wide range of video templates you can use to create promotional or explainer videos for your business. It also provides a wide range of text animation effects you can use to make your videos more engaging.
These are some of the best text animation apps you can use to improve your video marketing. With these tools, you can easily create engaging and informative videos that will help promote your business.
Here is how you can use text animation apps to take your marketing game up a notch:
If you have a product with a lot of features, it may be challenging to list all of them in the video without bombarding the viewers with too much information.
A great way to solve this issue is by animating the product name and features so you can highlight each one of them briefly. This will help viewers understand what the product is and what it does without overwhelming them with information.
Tutorial videos are a great way to promote your products or services. With text animation, you can make your tutorials more engaging and easier to follow.
You can use text animation to highlight important steps or information in the video. This will help viewers understand the tutorial better and retain the information for a longer period of time.
Explainer videos are a great way to promote your business. They help explain what your business does in a simple and concise manner. With text animation, you can make your explainer videos more engaging and easier to understand.
You can use text animation to highlight important information or points in the video. This will help viewers grasp the concept easily and remember the information for a longer time.
Text animation helps make videos more engaging and informative. If you want to take your marketing game up a notch, consider using text animation apps. With these apps, you can easily create engaging and informative videos that will help promote your business.
You can also use these apps to create product videos, tutorial videos, explainer videos, and more. So what are you waiting for? Use text animation apps and take your marketing game to the next level.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email/Gravatar: [email protected]
LinkedIn: Andre Oentoro