The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
White label marketing is the practice of outsourcing your marketing department to a third-party agency. Your products and services are marketed under your brand and not mistaken for another company. Marketing under a white label promotes your company’s products and protects its identity.
Some of the most well-known brands invest in white label marketing. A billion-dollar corporation may outsourcing their entire customer service department to another company. While customers call the customer service number for that corporation, they are redirected to a different business that may be located in another country. However, most of your clients will never know the difference since rebranding techniques are put into place.
White label marketing is recommended to anxious business owners who are worried about things going wrong. There are many problems that could occur in a marketing campaign from incorrect research to lack of SEO. Outsourcing to a company that specializes in marketing ensures that the campaign results are fast, accurate and productive.
Every product or service that is made by your company can be rebranded with a white label. Whether you have websites, videos or direct mailings, there is a company that handles its production, design and promotion. For instance, hire one company to design your logo, another one to incorporate it into advertisements and a third company to promote the advertisements. No matter what you have to share, there is a service that advertises it under a white label.
It’s becoming harder for business owners to advertise their brands online in the face of so many competitors. It appears that every business is pressured into building a website and reaching out to people that way. Outsourcing a marketing campaign is the new trend for companies that are overwhelmed with doing the research themselves. White label marketing provides every service needed, from SEO to Web design, under your brand’s identity.
There are countless marketing terms floating around, but it’s important to know the meanings of white labels and private labels. When you know the options available, you avoid draining your own resources to build an in-house department that is less effective than that of your competitors. Since the marketing world is becoming more competitive and stressful, use a white label marketing team to ensure the long-term success of your business.
About the Author
Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her husky, Snowball.