The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Research Reveals That Women Are More Successful Kickstarters
Businesses are increasingly looking to crowdfunding to either help them take their first steps or fund the production of innovative products. Brought into the mainstream consciousness by numerous start-up success stories, this method of raising capital is changing the way people interact with businesses.
Crowdfunding has seen an astronomical rise in recent years, bringing together SMEs (small and medium-sized enterprises) with investors looking to support companies and projects that they see potential in.
There are numerous platforms available for businesses looking to benefit from a new funding avenue, the most widely known being Kickstarter.
Having recently released stats which show more than $3bn has been pledged to projects on their service since July 2012 – Kickstarter undoubtedly raises the question – is this the golden ticket to business funding?
As with any new venture there can be no guarantees, however, there are plenty of success stories which show that creative concepts that would usually struggle to find investors are being boosted through crowdfunding and that the economy is benefitting.
If you thought Kickstarter was all about wacky, niche projects – check out this infographic courtesy of Credit Angel which delves into the marketplace and offers tips on how to make a success of yourself in the crowdfunding space.
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