The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Social Media Sharing Trends
If you belong to a social media network, it is most likely that you have shared some content that you read recently or came across in the past year. You have shared this content either through your desktop or laptop computer, an iPad, an iPhone, an Android, or some other type of mobile device.
Sharing media content is the new way to be social and it is done throughout the world. Social media spreads faster around the world and is more likely to go viral than most news media reports and press releases. It is so fast that it gets around the world before Google even has a chance to index it. Whether it is the death of a celebrity, a funny YouTube video, an amazing story about a child or parent overcoming some difficult situation, or human beings just being amazing human beings in general, or maybe a dress that clearly looks white and gold, yet somehow manages to be blue and black. By the way, so is this cat.
We, as humans, desire to be social. While we do not know each other personally, through comments and social media networks, we connect through sharing and bonding through our humor and our emotional situations. We connect by reading comments and having others read our comments. Sometimes our desire to share is so strong that we must comment our thoughts and feelings on an article or video, and while we may not know the thousands of others who have previously commented or will comment, there is something amazing about having this communication with a thousand other people who you would otherwise never even seen or known about.
Social Media Sharing has allowed us to connect with our favorite celebrities, politicians, our family from across the United States, and even the President of the United States. The sharing of social media content is only increasing each year, and is not just limited to America sharing content, but the entire world, where Internet connectivity is possible, and social media networks are now offered in almost every single language spoken on the planet.
Speaking of social media and brilliant minds, here is something you don’t usually see everyday, an exchange between Mark Zuckerberg and Steven Hawking:
This infographic by AddThis, a social media web-tracking technology company that is used as social bookmarking service and integrated into many different websites, has collected tons of data (2014) on Social Media Around The World.
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Social Media Around The World
Our 14 million-site global network gives us a look into how different events change the world through social every single day.
Social media was not only a way to disseminate information; it was used to organize communities under common causes.
- Ketnooi 55%
- Address Bar 25%
- Pinterest 15%
- Gmail 7%
- Email 31%
- Facebook 14%
- Twitter 14%
- Print 10%
PINTEREST SHARING GREW 24% ON MOBILE
Strongest growth across all devices was in Czech Republic and Finland.
TWITTER SHARING DECLINED 7% ON DESKTOP
Despite the decline, Twitter grew in Sudan and Nigeria across all devices.
WORLD OF SHARING
- Romania 93%
- China 58%
- Vietnam 56%
- Egypt 45%
- Pakistan 36%
- Japan 35%
GROWTH IN VIETNAM
The surge in Vietnam was primarily due to the rise of the popular social network Ketnooi.
DECLINE IN EGYPT
Decline of social usage in Egypt may parallel the recent stability in the country.
POPULAR WORLD EVENTS
145K Peak Shares
iPHONE 6 ANNOUNCEMENT
San Francisco, US
45K Peak Shares
ROB WILLIAMS’ DEATH
Los Angeles, US
200K Peak Shares
MALAYSIA FLIGHT 370
Kuala Lumpur, Malaysia
131K Peak Shares
Freetown, Sierra Leone
224K Peak Shares
Rio De Jeneiro, Brazil
156K Peak Shares
NEWS GOES VIRAL WORLDWIDE
Various stories went viral all over the world, demonstrating tha twith social media, news knows no borders.
MOBILE GROWTH WORLDWIDE
TOP COUNTRIES GROWTH
TOP COUNTRIES GROWTH
GEORGIA GROWS IN BOTH
IT was the only country in the top five lists for most growth in iOS & Android.
APPLE’S STILL STRONG
iPad grew 2% and iPhone grew a whopping 57% from last year!
MOBILE VS DESKTOP
Desktop went down 1% while mobile grew 46%.
SOCIAL CHANGE EVENTS (2014)
UKRAINIAN CRISIS March 4 | 23K Peak Shares
CRIMEAN INDEPENDENCE March 17 | 10K Peak Shares
NIGERIAN GIRLS KIDNAPPED May 12 | 5K Peak Shares
GAZA CONFLICT August 1 | 84K Peak Shares
SCOTTISH INDEPENDENCE September 14 | 35K Peak Shares
FERGUSON JURY DECISION November 24 | 63K Peak Shares
ERIC GARNER VIDEO December 3 | 9K Peak Shares
59% Michael Brown
55% Eric Garner
FACEBOOK LEADS THE DISCUSSION
Most of the conversations about Michael Brown and Eric Garner happened on Facebook.
Whether it was mourning the loss of an entertainment hero or fueling a political protest, social media was empowered while empowering the people.