Banner advertising is everywhere we look. All over towns and at roadsides we see brightly coloured adverts, all competing to grab our attention. Advertising does not come cheap so it is important to make the best of the space that … ( read more
Tag: brand
The Right Colors for Your Business [Infographic]
Many businesses today struggle as they try to compete for consumer attention amidst a virtual barrage of media advertising from their competitors. Choosing the right colors for your advertising, logo, and brand packaging can go a long way toward generating … ( read more
Is Your PR Stuck In A Time Warp?
In times of austerity trust is everything. Consumers only want to deal with the brands that they know well and that they trust to get it right first time because, truth be told, they cannot afford for things to go … ( read more
Is Social Media Good For Business?
Is Social Media good for business?
“Survey data reveals that 90% of customers would recommend a brand after a positive social media interaction.”
With all the social media platforms out there, it is a wonder why some businesses are not … ( read more
How To Freelance The Easy Way
Freelancing is a great way of making extra money extremely easily, where it has often been perceived as exceedingly difficult to showcase talent efficiently. This is now a thing of the past.
There are now an abundance of safe and … ( read more
Product Packaging: The Psychological Influences Behind Our Purchasing Decisions
We buy products for a whole host of reasons, from their usefulness and usability to being part of a new trend.
What we quite often don’t realise is that staggering sums of money have been spent trying to make us … ( read more
The Magic of Disney Branding [Infographic]
We all remember Disney filling our childhood days with entertainment like Mickey, Minnie, and Pluto. Many of us are not aware that we have not and will not outgrow Disney, no matter how old we get. Disney’s large number of … ( read more
Branding Through Clothing
Successful businesses understand the importance of branding for promotional and awareness-building gains. With many mediums available to channel the branding message of an organisation, the challenge is to find creative, interesting, and unique ways to reach its customers. Branding through … ( read more