The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Millions of Americans around the country have felt the impacts of supply chain shortages. Dealing with delayed packages and inventory shortages can be a hassle. So when the supply chain faces issues, business owners need to sharpen their communication skills. It’s time to improve this aspect to help satisfy your customers.
Your company’s communication can make or break your business. It’s important to do your best to meet your customer’s demands, especially when delays happen. This is why we’re here to offer tips for communicating delays to customers so that you don’t lose business.
Have Transparent Communication
The best way to keep your customer’s mind at ease is by having clear communication. You can communicate any order-related notifications through text or email. Sending updates like their order confirmation, shipping notifications, and post-purchase discounts and sales are good ways to keep them in the loop.
You want to make these efforts into habits to prepare for peak shipping season. During the peak shipping season, you’ll see an influx of orders. You must communicate transparently to ensure every customer is in the know about their order. This will help you build loyal and returning customers!
Set Clear Expectations for Your Customers
One of the most important tips for communicating delays to customers is to set realistic expectations beforehand. On your site, you should show the expected time it’ll probably take for their package to make it to its destination. Let your customers be aware of the challenges you may be facing and how they could result in delays. This will help your customers have confidence in you and your business.
Remember To Follow Up With Your Customers
A step many businesses forget to make is following up with their customers. Even if the delay is out of your hands, communicating with and updating your customers throughout the process is necessary. Sending notifications from the moment their items leave the warehouse until they arrive at the customer’s door is crucial for instilling trust. After they receive their goods, send them a survey to ask for feedback regarding their experience. This will help you make the appropriate changes in your operation.
Offer Discounts or Coupon Codes for the Future
If the delays are longer than expected, you should offer your customers something for sticking by you through the wait. A small compensation, such as a BOGO (buy one get one) deal or an offer for 20 percent off their next order, will help them return for more and feel appreciated for doing business with you.