The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Back in the day, the infographic emerged as an innovative new way of marketing. Look back now and you may well think that some of those infographics are, well, a bit dated. The main issue with this form of marketing is that they are often time-bound. Reasons that they might lose their relevance include the reliance on latest statistics referenced, as well as other current information.
But what if you could change that and keep infographics current? Enter the living infographic – and here’s possibly the first infographic that does just that. FootballPredictions.net has produced such a proof-of-concept infographic (below) that tracks live social media information from multiple sources, then updates it on an hourly schedule – so the user always gets to see the most up-to-date relevant information, with the infographic being updated from their site.
Take a look at that live infographic below, and note the date in the top left (that’s right, today). What’s more, revisit this infographic in an hour and the data (the social media follower numbers and maybe even the positions on the table) will have changed. Just think of the possibilities this could open up for marketing brands. By using similar techniques for your fast-aging infographics, you can also benefit from this breakthrough in the evolution of this established marketing technique.