The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
As a business manager, are you taking advantage of all of the opportunities that tradeshows and conventions provide for your company? As a marketing tool, tradeshows are a great way to reach out to existing clientele and increase the profile of your brand in your industry. In addition to finding sales leads you can also network, show off new products and get an idea for what your competition is up to.
Conventions and exhibitions are an important chance to leave an impression on attendees, as visitors to your booth will tell at least six people about their experiences on average. Ninety-one percent say that tradeshows are extremely useful as a source of new product information and they also help decision makers when it comes to setting spending plans.
You can see more about the benefits of attending tradeshows, as well as a breakdown of the meetings industry in the United States, by reading through the infographic below.
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How Tradeshows Affect the U.S. Economy
Nearly 1.8 million meetings took place in the U.S. in 2009
Types of Meetings
Trade Shows 12%
Total: 1,790,800 Meetings | 204,724,000 Participants
$263 billion associated with U.S. meetings activity
12% Other meetings / Related commodities
4% Venue Rental
57% Meeting Planning / Production and Venue Rental
41% Meeting Planning / Production
43% Travel / Tourism Commodities
Meetings activity in 2009 contributed $458 billion to GDP.
Meetings activity supported 6.3 million jobs and generated $271 billion in total labor income.
Top Reasons Why Exhibitions are Key to the Marketing Mix
When asked “Which marketing mix components are most effect in achieving [specific] objectives?”
Respondents said exhibitions are more effective than:
- Direct Mail
- Advertising (Telemarketing)
85% of decision makers say attending trade shows saves their company time and money by brining vendors together
87% of attendees said national exhibitions are an “extremely useful” source of purchasing information
86% of decision makers say exhibitions gel influence their spending
91% of attendees rank trade shows as “extremely useful” as a source for product information.
At Your Next Tradeshow:
- Find Sales Leads
- See what competitors are doing
- Highlight New Products
Visitors will tell 6+ people about their experience
Provided by The Exhibit Company.
The Exhibit Company has provided full service and quality products to the tradeshow industry for more than 20 years. We offer turn-key service to make your tradeshow success and stress-free.