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Solely focusing on your products and forgetting about the packaging could set your business up for failure. Packaging is the first thing customers see when they pick up your products, so you must design the ultimate package for customer satisfaction.
After making your design, following quality control procedures is crucial to ensure the packaging is reliable and consistent. Doing so also safeguards your business’s reputation. Here are the things you should consider in your packaging quality control.
Ensure Labeling Is Clear and Consistent
Your packaging will have many labels, including universal product codes (UPC), shipping marks, and product labels. Print all labels and marks accurately on the package to avoid delays in shipping fulfillment. Clear and consistent labels also make it easier for customers to understand your product.
Use Prototypes To See Your Packaging in Real Time
Designing a package and immediately ordering everything in bulk before approving the real thing is never a good idea. You would be surprised how different your packaging looks and feels in person than in the mock-up on the computer screen. With several benefits of packaging prototypes, you can ensure your design is exactly how you envision without errors.
Drop testing is when you simulate a package’s freefall and its effect on the surface, corners, and edges. This is necessary to see how well your packaging handles the rigorous shipping process. Use your samples and prototypes for drop testing. Don’t forget this quality control measure because sending a customer a broken or damaged package or product could negatively affect their perception of your brand.
Double-Check for Inconsistencies
Packaging inconsistencies could be anything—the size of the graphics, colors, or text. It’s always best to double-check your physical samples and 3D models. This is especially important if you’re making more than one size of the same package. Your graphics and logo should be consistent, whether on a small or large box.
With so many things to consider in packaging quality control, you never want to forget a step when approving your designs. Sending out packages with errors can ruin your business’s reputation. Follow these quality control procedures to provide the best packaging possible to your customers.
