The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Google Should Lessen Its Influence In The World
There is no doubt that Google has changed the world. We could talk about Microsoft or Apple or IBM or Intel or any other tech company that really paved the way for Google. Those companies all deserve the recognition for helping escalate the tools and brainstorming that required the thought of Google. Google is a result of these companies, but not a result of social media, although it has been largely influenced by socia media to favor it for finding unique content and tracking the profile of people. Google was our leader and gateway into the full extent and archive of the Internet, the keeper of the billions and trillions of pages that are on the Internet, but not a keeper of the actual websites, only a keeper of the records on where everything is by standards of a URL.
The primary issue with Google was that, in order to stay afloat, and keep their research going, they had to fund their operations, and thus turned themselves into a marketing company. With billions of dollars at their expense, this also has bought them influence in Washington, so they can at least, protect the Internet, the way they see fit. There is nothing wrong with the way they want to run the Intenet, but the fact is: Google is as known as McDonalds.
The most powerful companies in the world are keeping the world the way it is, good or bad. Google influences who sees what in search engines, with algorithms constantly tweaking search query results based on the algorithm of your profile, which it collected information from. Everyone likely falls into the confirmation bias theory, in which you will likely see the most results that pertain to your thoughts, your ideaology, your vision, and what you, in essence want to read. You want to be right. You want to think that your world, given all of your mistakes, is okay. And to an extent: living life and making mistakes is okay. You live, you love, you lose, you love again, and you keep living.
But when it comes to the confirmation bias theory, you are likely seeing more things that you agree with than things that you don’t agree with. For this reason: Google makes our search engines the world we want to see, rather than the world we ought to see. This is not to say they are actively doing it or even working against humanity. They are always going to show things that pertain to your likes, because it helps them understand what you want to see and what you’ll likely buy. Marketing company at its most intelligent and finest.
What would happen if Google never happend? At least for me, I was born before Google existed. Were you? If you were, then you remember the old saying, “We used to have to look in a library index for information” or “We read an Alamanac” or “My father had the entire volume of…” and it was just a whole library of information that you paid to have. With Google, it all became free. Our world was mostly focused websites and information, and then shopping quickly moved to the Internet, and then the marketing for customers to go there.
How were they going to get there? How were people going to find it? How would they know which URL to enter into the address bar? Thus, the idea of Google was born. And that was the day the entire world changed. Facebook and LinkedIn and Twitter would very quickly soon be thought up as well, and our entire world went online. Over half of world is using the Internet in 2020. This means that most businesses are going online to market their shops, businesses, etc.
Google keeps everyone around the world guessing their marketing scheme, which helps elminate “the weakest links” and show “the strongest links” first. For this reason, the world is always on-guard and it does create jobs for people who have to help these companies keep up with the search engine that drives them traffic. For my own traffic to this website, the majority of it comes from Google. If this website is penalized, then I lose business, I lose everything, I become invisible to the world. That is the power and influence of Google: my entire livelihood and career could be gone overnight.
The truth is that while the world keeps guessing at Google’s algorithm, it has never been easier to understand exactly what Google wants. If a teacher of your says, “Don’t use Wikipedia” and you reference Wikipedia by pasting in a line from a web page, than you are likely to be scolded or penalized for your actions. Google essentially tells us the same thing with absolutely no tricks or pun intended. Google’s algorithms are likely a part of the AI plan along with some added input from software engineers, and therefore Google is a completely logical company in theory, design, development, and SEO. To sum up perfectly what Google is looking for when it comes to getting a good ranking:
Google’s algorithm cares about quality content and in most instances, it finds that nothing speaks more highly of the quality of a page than the number of people sharing or driving others to it.
The more high-quality content your content, the greater opportunity there’ll be for generating inbound links, shares, and as a result, increased site authority. — How to Get Google to Index Your New Website in 2019 (& 11 Ways to Do it Instantly)
What this all reveals is that companies need marketing because without Google, a marketing company for the Internet, the entire world would make a lot less money. Less than half of the world has still to see exactly what this “internet” is about. This lack of Internet users likely constitutes seniors, the very young whose parents don’t want them using the Internet, the extremely and severely impoverished who are born in areas that have no Internet, those who just have no interest in using the Internet or do not find it useful, those who only use the Internet outside of the house, those who limit their Internet time, or those who just prefer to live the life in front of them, and not one in front of the screen.
Google’s influence cannot actually touch these areas, because it is an Internet marketing company. What is life like without Google, you ask? To be honest, my memory has faded me, but… we had less information, we had less access into other people’s lives, and we let people in a lot less than we do now, and this is both good and bad, as it exposes something we all know: we’re all souls just experiencing the universe. If Google were not here, we’d all figure it out eventually, but… more of us would be clueless, or another company would be spring up with a series of ideas similar to Google. Eventually, the world will change to the point where there will be no one born who remembers what life was like before Google.