Juno Yates https://bighuman.com 6m 890
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
E-commerce is a saturated industry, so making a website that stands out from the crowd takes some know-how. While having a great product, brand vision, and marketing strategy are all important, user experience on your website is what is going to take your leads from potential buyers to real customers. We’ve rounded up some of the best strategies to improve the user experience on your website below.
Make It Responsive
In today’s society, everyone is using a different means of getting online. Your website should show clearly and be responsive across all platforms, from iPhones to tablets and computers. Having a website that isn’t responsive will keep you in the dark ages, so update that as soon as you can so that it works across all platforms. If you have the resources, design an app specifically for your brand that will be easier to use on a phone. You can hire an ecommerce app development agency to assist you in executing your vision.
Use Geolocation Targeting
No matter where your customer is based, your website should be easy to use and in a language they understand. This can be achieved by customizing your site using geo-targeting so that what people see will be based on the country they live in. You can not only set languages to match their country, but also offer specific promotions and products to certain areas.
Make Navigation a Snap
Your website is like your storefront and your customers should be able to navigate their way easily to the product they want as if they were heading to a specific aisle in a store. Set up clear headings on your menu bar. Make it possible to route back to the homepage easily on every page on the website. If you’d like, you can even use arrows and graphics to help show people around the website. Don’t forget to add a search bar in case they can’t find what they are looking for right away!
While design is very important, your website has to be usable, first and foremost. It’s okay if you have a lot of white space on your homepage as long as it is easy-to-use. Don’t overdo it by putting lots of products and other content on the homepage — keep it minimal and focused.
Stay Consistent with Theme
No matter what page someone lands on, it should be cohesive with the rest of your website’s design. Altering the theme or tone or voice will confuse visitors and make it harder to convert them. Choose a color scheme of two to three colors and stick to that throughout your website.
Use High Quality Imagery
Of course, you can and should still use some visuals as long as they are high-quality, clear, and relevant. Avoid stock photos or anything that seems too cliche. When it comes to your product images, make sure these are shot professionally and styled in a way that fits your overall branding.
Include Interesting Content
The best websites have more than just a list of products. They include an experience, where visitors to the website can learn, interact, and engage with content. Your website should foster a sense of community by telling the stories of real customers, showcasing intriguing ideas and blog posts, and offering real-life applications of your products. Use graphics, video content, and storytelling to paint the picture of your brand in a way that your customers will relate to.
Simplify the Check Out Procedure
The final step in any ecommerce sale is the checkout procedure. While your potential customer has made it this far, unfortunately, 65.23% percent of online shoppers abandon their carts. While this can happen for many reasons, one that is easily fixable is to make checkout seamless. Set up a one-click check out so that your customer doesn’t have to spend time clicking through page after page to finally complete their purchase.
If you are selling a product that could be enhanced by accessories, why not make the suggestion on the product page so that your potential customer can go ahead and add that, too? It will make their life easier to buy everything at one time and you get an extra sale out of it. You know how there are always inexpensive items around the cash register at stores? The last-minute add-ons on your website follow the same principle. They are easy to impulse buy and throw into the cart.
Set Up a Chatbot
Chatbots are everywhere these days and for good reason — they can help close a sale without human interaction. If you don’t already have a chatbot, consider setting one up. Here are some benefits of using a chatbot on your website:
- Available 24/7
- Provide instant advice and support
- Consistent responses
- Gather data about your customers
- Help process orders
- Include Social Proof
Adding social proof to your website will give your customers peace of mind as it legitimizes your business and your products. Some ways of doing this include adding real product reviews, quantifiable data about your sales, awards, and press you may have received. Seeing that others love your product might be just the incentive your leads need to make a purchase.