The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
As a marketer we are always looking for ways to bring efficiency into all process. A few minutes saved here and there can add up pretty easily.
Here we are picking the best extension in different section that can be of use to you in 2021.
– Social media content analysis:
Have you ever had this experience? You come out with a brand new idea for an article, you are all excited. Then you do the article and get it published. Then bang, nothing happens. No shares or no interactions.
Won’t it be great if you can see what articles have worked and what has not for others? This is where BuzzSumo Chrome Extension does its magic. With the extension you can see data about the shares and likes other articles has received. The data is shown from across Facebook, Twitter and other social medium. It provides you a ton more other information which you can use to decide on an article that is most likely to be successful that one without.
The extension is a helper to the BuzzSumo platform. So with the extension you can go to any website and click on the button and you can see the data from that page. Check the screenshot below.
Ranking on Google Map follows a different set of rules that ranking on generic search engine result. Due to this reason, you need a different set of tools. The best tool for local seo ranking is GMB Everywhere chrome extension.
With GMB Everywhere you can see the categories right on Google Maps itself. This way you can easily check up on your competitor and see the categories they are using. As we know the number one parameter to rank on Google Maps is categories, followed by business name and reviews.
GMB Everywhere is one of the best tool you can use for your Google My Business. See categories in the screenshot below.
– Email outreach chrome extension:
Imagine you are doing a bit of outreach for getting backlinks. You go through the many website and the contact page to find the appropriate email to reach out. Then it bounces.
With the Snov.io Email Finder Extension you can the email id in a site with just a click of a button. That is it. It takes the site information and gives you a list of contacts at that business that you can reach out to. With the
Want to get in contact with a website administrator or wanted to reach out to prospective customers with email campaign? Then Snov.io is the platform for you. It lets you view the email of a user directly from the chrome extension. Check it out.
The email and other information seems to be collected with the help of LinkedIn profiles. With the free version, you can get only a limited number of results. Another popular similar plugin is hunter, which many of you might be familiar with.
– Technology Extension
Do you want to know if the site is build of wordpress or if they use Yoast? Do you want to know the details of the chat platform they use on their page? Have to get into a technical meeting with a client and want to get a little bit background about their stack? This all can be done with BuiltWith chrome extension.
Check out what showed up when I checked with BuiltWith on Shopify homepage.
Isn’t the data above really helpful? You can use this similarly to do competitor analysis. This extension is also an helper for the builtwith platform, where you can find a bulk of information about technology usages in the different platforms.
– Search Engine Optimization:
When it comes to general SEO, what matters most is the keyword and matching it to intent. With the Keyword Surfer chrome extension you can see the effectiveness of a keyword and how much it is used by customers in Google.
Want to target lagging keywords? Get data here. Want to get similar keywords? Get data here. There are many more. It is surprising to see the speed with which the data is provided with this tool.
The best news is, this is completely free. You don’t even need to put in an API key to get this data working. So, do check out this free extension.
