The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
It’s easy to get caught up in the idea that automation is a threat to many jobs and the overall economy. However, the reality is that automation is changing the way businesses operate for the better. Discover five everyday businesses that use automation to their advantage.
Recruiting and Hiring
Automation is making a big splash in the world of human resources, with recruiting and hiring being prime examples. A growing number of businesses now rely on Applicant Tracking Systems (ATSs) to streamline the hiring process. With an ATS, companies can:
- Automatically screen resumes for relevant keywords
- Schedule interviews and send automated reminders
- Organize applicant profiles and keep track of the entire hiring process
While automated applicant tracking systems can cause worry for job candidates, those who craft their resumes to include keywords the employer is looking for will benefit. And once an automated system selects their resume, a chosen candidate may be offered an interview. Even an interview conducted via artificial intelligence will give the candidate a chance to stand out as an individual with unique skills.
Email marketing is a crucial aspect of most modern businesses. With the help of automation, businesses can create highly personalized and targeted email campaigns, leading to higher open rates and conversions. Here are a few examples of how email marketing automation works:
- Automatically segmenting subscriber lists based on demographics or behaviors
- Triggering email campaigns based on specific actions (e.g., abandoned cart emails)
- A/B testing different email elements to improve campaign performance
Trucking and Delivery
As technology continues to advance, automation is playing an increasingly important role in the trucking and delivery industry. By adopting sophisticated logistics solutions, businesses can:
- Optimize shipping routes for maximum efficiency
- Automate delivery scheduling and tracking
- Monitor and analyze driver performance in real-time
- Provide real-time updates to consumers regarding when their deliveries should arrive
Warehouses of today are a far cry from the crowded, disorganized spaces of the past. More and more warehouses are employing automation through robots, drones, and sophisticated inventory management systems to:
- Streamline the picking and packing process
- Maintain accurate inventory records
- Improve overall warehouse efficiency and safety
This results in faster order fulfillment and reduced operational costs for businesses.
Metalworking is another industry where automation is making a significant impact. Computer Numerical Control (CNC) machines rely on pre-programmed instructions and robotic arms to perform tasks such as cutting, milling, and welding with unparalleled precision and speed. Adoption of automation in metalworking has led to:
- Increased production output
- Enhanced product quality and consistency
- Reduced material waste
Automation in metalworking is not only benefiting large-scale manufacturers, but it’s also empowering smaller businesses to compete in a global market.
Automation is all around us and continues to reshape various industries for the better. By harnessing the power of automation, businesses can improve efficiency, reduce human errors, and free up resources to focus on innovation and growth. Everyday businesses use automation regularly already, and the trend will only accelerate as businesses expand their use of AI technologies to improve their operations.