The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Managed Service Providers, also known as MSPs, remotely operate a business’s IT infrastructure and provide IT solutions. However, one of the most vital aspects of an MSP is its’ marketing strategies. For you to offer practical and attractive marketing techniques, your MSP also needs to market itself effectively. Below are six reliable ways to market your MSP:
1. Build Awareness Through Social Media and Create Demand
Social networks have created an infinite global market for business around the world. Incorporate frequently using social networks such as Facebook and Twitter to create awareness for your business. However, it’s important to know that different social media options require varying techniques. And it is also vital to build awareness through all major engagement networks.
One great social network for MSPs is LinkedIn. LinkedIn is a social network that caters to professionals and gives industry insights. Your next client is probably on LinkedIn. Sharing informative details on what your MSP offers and its value can attract potential clients. Creating awareness works jointly with a strategy to solicit demand. You can do this through email, SEO, or content marketing.
2. Maximize on Existing Clients and Earn a Referral
Referrals are one of the simplest and most traditional ways of MSP marketing. Referrals are effective with generating and converting new clients as it is based on trust and experience. As such, not only consider your clients as your customers but also a marketing system. Ensure you offer them top-notch services and solutions to their technical issues.
Your MSP should also maximize on existing clients by up-selling and cross-selling techniques. Providing solutions that benefit and require your services on renewal means you show maximum worth to your client. Referrals are, however, inconsistent and untraceable. As such, it should be coupled with other marketing strategies.
3. Figure Out your Brand and What Sets you Apart
Your brand is your identity through the perspective of consumers. To effectively grow and solidify your brand, it’s essential to figure out what your company stands for. Having an idea of your foundation will come in handy as you identify what sets your MSP apart. IT support varies with activities, techniques, and management. Know what works best for your clients and how or what you can provide for them effortlessly.
You don’t want to take up clients and not meet their expectations. Specializing and working on particular aspects of IT solutions also attracts new clients who know what they want. Such clients will opt for your MSP for its expertise and complete attention to their problems.
4. Content Creation
While content creation is seen as a costly marketing method, it’s one of the highly effective methods. When done consistently, over a period, content marketing will drive up engagement and awareness. Content creation should be based on themes or keywords attached to your MSPs. Common keywords include IT support, IT services, IT providers, and more.
Getting involved in seminars, online conversations, and events helps you get your MSP to the world. Networking is a powerful way of creating your MSP’s awareness and building a contact list. Asking your loyal clients to their events is also a good way of meeting new clients.
6. Tailor your Services to Meet Trends
Technology trends or news tend to shape client’s perspectives and needs. To keep up with the industry and attract potential clients, tailor your services to the latest trends/news. For instance, in the case of a new cyber-security attack malware, figure out the solution. After that, pass the information through different avenues to reach potential clients.
Marketing your MSP is the sure way of growing your business. As you implement these strategies, have a system in place to convert engagement or attention to sales. Sales strategies are crucial to converting the potential your marketing provides for you.
