Rayanne Morriss 3m 741 #marketing

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If you are running a small business, you will likely find it challenging to hire help for planning, building and implementing marketing campaigns. Such an investment is substantial, and it may not even be where you need to currently prioritize your budget or hiring efforts. While you may not presently have the resources to implement a full-scale marketing campaign, you can use a variety of marketing tools to drive traffic to your business.

Digital Marketing Tools

Since technology dominates our lives today, it is not far-fetched to assume that you have a website that is used to promote your startup business this year. Along with crafting a successful text message marketing campaign, there are a variety of digital marketing tools that you can use to build your online presence. Such tools will enable you to plan and implement your marketing strategy with ease. Digital marketing tools will facilitate thoroughly planning marketing campaigns, constructing digital assets for marketing on social media and tracking your advertising efforts. Five digital marketing tools that are highly favored by small business owners are Google Analytics, Animoto, Google Ads, Mailchimp and Buzzsomo.

Google Analytics will enable you to track all your key metrics. With Google Analytics, you can see which users are visiting your site, and you will receive data that will help you to determine which of your marketing strategies is working best. If you learn that one strategy is working better than another, you can focus all your efforts on the strategy that brings you the most success. Let’s say that data shows that a campaign you have launched on Facebook is performing better than one you launched on Instagram, you will naturally want to focus your efforts on Facebook to get the most traffic.

According to research, 69% of consumers say that when they want to learn about a product or service, they prefer to watch a video explaining the product or service instead of reading written content. Animoto is a digital marketing tool that allows you to create professional-quality content with little effort. Animoto contains a stock library jam packed with a plethora of templates that you can use to create attention-grabbing videos that will bring awareness to your brand. Animoto is free to use, and you can create an unlimited number of videos. There are also a wide array of resources and tutorials available in the tool that you can consult to set you up for success.

Google Ads is a tool that allows you to pay a small fee to create and run ads to target consumers by location, device, keyword and a whole lot more. You can create text-based ads and product listings that will appear in search results as well as video ads on YouTube. You can use the Google Ads platform to manage your ads and see how much traffic they generate.

Mailchimp is a program that provides you with tools to craft branded email templates that will keep you in front of your customers and entice them to check out your offerings. You can produce monthly newsletters that will keep your customers engaged and ensure they remain loyal to your brand for years to come. Additionally, Mailchimp provides options to create digital ads and landing pages.

Buzzsomo is a highly preferred social media marketing tool. Buzzsomo can help you discover top influencers in your niche market so you can team up with them to get your brand noticed. Furthermore, this platform will assist you in planning your content marketing strategy and provide you with materials to aid in your success.

There are tons of different marketing methods that your business can utilize in order to be successful.

Offline Marketing Tools

Though we live in the digital age, offline marketing tools are still effective at driving traffic to businesses. You can add a friendly touch to your marketing by sending postcards to prospects to let them know you are there to help them. You can print brochures and distribute them to interested parties. You can even hand out business cards.

Conclusion

Combining online and offline marketing tools will guarantee your success. When you use a mixture of tools to drive traffic to your business, you are expanding your pool of clientele because you are reaching a wide variety of people including those who may not spend much time online. Online and offline marketing tools can complement one another thus strengthening your marketing strategy.

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