The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Have you ever heard Facebook described as “Your digital neighborhood”? Pretty catchy isn’t it? Or how about this Apple slogan, “Innovation at its core.” Too bad those aren’t the actual company lines.
They’re written by AI.
Quality Logo Products wanted to see what some of the most famous brand slogans would look like reimagined by artificial intelligence. To do that, we asked AI to create a new phrase for 50 top companies and then surveyed Americans on their favorites.
- People preferred AI-written slogans for 91% of tech companies
- The most popular new slogans are for Google, Facebook, and Samsung.
- Some of the closest calls were AI’s “Sip the Sparkle” (Pepsi), “Denim Done Right” (Levi’s), and “Stride with Pride” (Adidas).
Should tech companies think about turning to AI to refresh their branding?
You can find the side-by-side lineup of all 50 original slogans and their AI-generated counterparts in the full study.