Ken Wilson https://www.printingblue.com.au 7m 1,001
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Are you fed up with spending a major chunk of your budget on brand promotions? Is it not providing the desired results? Custom packaging is your true partner for fulfilling multiple branding goals.
Apparel packaging is all about introducing your brand to numerous customers. Right from the box structure to the messages it conveys, every detail is planned as per the brand’s specifications. One look at the boxes is enough to impart basic brand identity and personality.
Can you think of any other promotional tool with such an immediate branding effect? Probably not. The reason boxes work so well to indicate what your brand is all about is majorly due to them traveling along several customer touch-points.
Here we shall discuss why apparel boxes enthrall audiences and make them root for the brand image portrayed on these boxes.
The significance of packaging
Without effective packaging boxes, apparel items could lose their original quality and look. Imagine what the products would go through if they are not packed properly. Customers would get apparel items that are torn, damaged, and/or not what they ordered originally.
E-commerce has cemented the need for strong and workable boxes accompanying apparel items. Not just for shipping but productive apparel boxes are relentlessly used for communicating with customers. Why? Because it is the basis of forming brand recognition among target customers.
Customers pick brands that have favorable boxes. These add more value to the products and make them seem worthy of attention and purchase. Feeble and shabby boxes that are made with no creativity often remain with sellers. Buyers either snub these for more attractive apparel boxes or don’t repeat orders with the brand.
Having prominent apparel packaging is the first step towards achieving rock-solid customer loyalty. There are multiple reasons why customized apparel boxes make it to customers’ wish lists. If you are unaware of these then you have come to the right place.
Read on to get a simplified overview of how custom-made apparel packaging is your best bet for elevating branding.
#1: Different box construction options
The primary reason customers attach satisfactory feelings to a brand is its ability to ship items damage-free. And for this, the boxes must resonate with the products’ characteristics.
Numerous box material options make it possible to construct the perfect boxes for every type of apparel item. Moreover, quirky box shapes can also be carved out to surprise customers and impress them from the word go.
Expert box makers offer a plethora of box durability and strength to pick the ones that go with your brand and products. Not all apparel items are made of the same fabric and so have to be packaged accordingly.
With out-of-the-box shapes, your brand would instantly spark customer enthusiasm and intrigue them to know more about it.
#2: Killer branding elements
Astonishing marketing campaigns allow the brand to flaunt its identity to a sea of customers. But the brand image can get out of mind once the promotions are not in sight. The apparel custom packaging aptly fills this gap.
Retail racks display branded boxes 24/7. It helps to imprint essential branding on customers’ minds. The boxes can also be seen on various platforms and kept by buyers with their purchases. Both scenarios help reinforce the brand image onto customers’ memories and make them remember the business for longer.
Consumer surveys suggest that they are 3 times more likely to pick brands that look familiar. It makes it imperative to employ customized boxes so they rapidly spread branding features. This invariable translates into greater customer loyalty.
#3: Product details
Customers wish to know the maximum details regarding the apparel items they shop for. The boxes offer ample space to display crucial product info and business details.
Why is this important?
International guidelines make it compulsory to showcase manufacturing info on the boxes. Certain brands place custom labels and stickers on the boxes with the relevant info. Others print the data directly on the boxes. With custom options, you can opt for either printing option depending on your cost structures.
Customers need to know what the brand offers in terms of production values and product quality to trust it for future purchases. Complying with the set guidelines would extend your brand’s reach and lower refunds and replacements.
#4: Regulate your supply chain
Maintaining the decorum of safe deliveries heavily relies on using functional boxes. Apparel boxes are customized to the exact size and requirement. They are created with relevant densities too. This makes it convenient and possible to ship even the most sensitive products to diverse locations.
The boxes also are printed with apt handling instructions. The supply chain can be favorably influenced by explaining to the people involved how to handle and store the contents. Mailer boxes are used where appropriate to lower the shipping weight and save on costs. Such logistics conveniences make the apparel custom boxes a necessary tool to spread favorable brand vibes.
#5: Pleasantly surprise customers
When buyers order apparel online, they look forward to their shipment. Today, most brands are focused on offering retainable unboxing procedures. The personalized messages, creative seals, and branding done on the boxes make them unique yet relatable.
There isn’t a dearth of brands providing exclusive customer services. But packaging apparel in custom-made boxes tops all other customer initiatives. It gives a tangible brand value that customers can cherish for a long time. Customers often relate higher value proposition to apparel companies that send the orders in exceptionally crafted boxes. This impulsively generates a loyal fan base and keeps customers glued to the brand activities.
Apparel box manufacturers makes your brand stand apart as soon as the customers notice it. The crowded markets are full of competitive brands. You need to encourage more buyers to pick your products for shopping by offering them enticing brand displays.
All in all, customized boxes are a win-win in every situation. You must consider them to rev up your brand image or to powerfully introduce the brand to new customers.