The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Perhaps you’re part of a marketing team that’s getting ready to roll out or update marketing products. Perhaps you’re a solopreneur looking to increase marketing efficiency.
When it comes to implementing new marketing technologies, you must make the proper decisions. While staying within your budget, you must balance power & capabilities with urgent needs and marketing strategy growth ambitions.
The following are the top three marketing tools for small businesses:
WhatsApp Marketing, email, social media, or even content management are all covered by these three must-have marketing tools. You’ll never need to employ all five of these technologies at the same time, but a mix from one or two (or three) will make for an impressive marketing technology stack.
Rocketsend WhatsApp Web Sender CRM marketing can take anyone from a solopreneur to an international company with their free option. Its extensive feature set combines whatsapp CRM & Digital Marketing capabilities.
This Chrome Extension works directly on top of WhatsApp Web. Click on the extension icon to on the top right on Chrome Browser to open our extension.
This Chrome Extension adds a layer of functionality to WhatsApp Web. To use our extension, go to the top right corner of your Chrome browser and click on the extension icon.
You may improve your engagement in a variety of ways, including:
It is possible to send messages without adding the phone number to your contact list.
You can provide a list of phone numbers and have the message sent to all of them at the same time.
You can send a CSV file to everyone on the list in bulk.
Your frequently sent messages can be saved & retrieved with a single click.
Rocketsend’s provide whatsapp automation, marketing and sending bulk messages without saving the contact numbers. You can find their official website here: Rocket Send WhatsApp Marketing Tool.
FreshMarketer would be another marketing automation technology giant, similar to HubSpot. It’s designed to work on its own as the marketing automation platform, but it also fits within the larger Freshworks ecosystem, which comprises over ten distinct standalone products.
The Freshworks CRM product is Freshmarketer’s most powerful marketing integration. These products can be used to fuel enterprise-level marketing & lead generating campaigns when used together.
Create a segment in Freshmarketer by filling in the fields for segment name & conditions.
Freshmarketer is a tool for managing contacts and leads.
Freshmarketer has a lot of value on its own. Lead management, custom forms, email marketing, journey-building tools, landing pages, and much more are all available. Freshmarketer bridges the gap between marketing and sales needs with or without Freshworks CRM connectivity.
Freshmarketer’s lifetime free option isn’t as feature-rich as HubSpot’s, but it does allow you to save up to 600 contacts. Freshmarketer’s two subscription plans vary from $309 to $539 per month and contain more contacts and advanced capabilities.
Zoho Campaigns is a final marketing product that is part of a much larger ecosystem. It functions as a stand-alone marketing tool while also integrating into its enterprise-scale platform.
Productivity tools, human resources, customer experience monitoring, and reporting & analytics are among the other Zoho features.
Campaigns by Zoho Choose an autoresponder type with a signup form, a date field, a closed group, and settings.
With Zoho, you can make use of pre-built marketing templates.
Email builder with pre-built themes, auto replying tools to automate marketing, personalization, and segmentation, and thorough reporting capabilities are just a few of Zoho’s marketing features.
To convert leads into sales, you may construct landing sites and forms, collect and manage contacts, and set up automated email marketing campaigns.
Zoho Campaigns, like HubSpot & Freshmarketer, has a robust free option that will get your marketing up and running with 12,000 emails each month to 2,000 prospects. Zoho Campaigns, unlike other huge marketing platforms, is quite inexpensive.
For one-time campaigns, you can buy email contact tickets to have access to the platform with limited capabilities. This ranges in price from $6 for 250 connections to $80 per 5,000 contacts. At $32/year or $54/year, their two normal selections are a better offer.
There are hundreds of marketing strategies, each serving one or many disciplines within the marketing ecosystem, are available to you regardless of your scenario.
