The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Many businesses today struggle as they try to compete for consumer attention amidst a virtual barrage of media advertising from their competitors. Choosing the right colors for your advertising, logo, and brand packaging can go a long way toward generating interest in your business from consumers. Colors send subtle and at times subconscious, socially ingrained messages to your audience that can affect the way they think about your company.
Blue is the color of dependability and loyalty and is frequently employed by banks and financial corporations. High-end retailers typically utilize black or rich colors like burgundy and violet to signify the luxuriousness of their products. Green is universally the color of eco-friendliness and is ideal for any business targeting an environment-minded audience. To many consumers, orange symbolizes the values of fairness and loyalty.
Keep the psychology of color in mind, because when you are marketing your business, every advantage counts.
Red is often used in restaurant decorating schemes because it is an appetite stimulant.
Green – Brown – Red are the most popular food colors.
Phrases that relate to color:
Red Are you blue with misery today? Gray Orange Black With Depair? Pink Yellow White with shock? Blue Green with envy? Purple Green Yellow with fear? Red Indigo Red with embarrassment? Black Green Or just plain purple with rage? Red Blue Orange
Color Influence on Attractiveness
A study found women hitch hikers that wore red solicited a higher response in the number of male drivers that stopped to offer a ride.
25 men were shown a photo of a woman made to look like she was wearing RED or WHITE.
She was thought to have more interest in sex while wearing red compared to white.
Women are attracted to men wearing blue.
Stable
Faithful
Constant
Men are attracted to women ink pink-peach
Flattering to most skin tones
Gives you a healthy glow
Projects a little vulnerability which brings out something protective in men
Color-Purchasing Relationship:
Did you know that colors may are strategically placed to influence your spending?
Black
The signature of color of sophistication
Dominates high-end makeup packaging and can make inexpensive blushes and lipstick seem more upscale
M.A.C.
Blue
Trust and dependability
Patrons are 15% more likely to return to stores with blue color schemes than to those with orange color schemes
![The Right Colors for Your Business [Infographic]](https://cdn.confessionsoftheprofessions.com/infographics/color-psychology-infographic.jpg)
