The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
We small business owners know how important it is to make a good first impression. One of the best ways to do so is with your packaging. Trust me—a well-designed package can make your products stand out from the competition. But how do you choose the right colors for your boutique’s packaging? Continue reading to explore different color options and their potential impact on your brand.
Consider Your Brand Identity
The first step in picking colors for your packaging is to consider your brand identity. Brand identity is how your customers know it’s your business. Think about the message you want to send your customers and how you want them to perceive you. After all, poorly designed labels are one common packaging mistake you can make.
Colors can evoke different emotions and feelings, so choose ones that accurately represent your brand. For example, a yoga boutique may want to use calming colors like blue or green that represent serenity and wellness.
Think About Your Target Market
Your target market can also influence your packaging colors. For example, if you’re targeting younger clients, you may want to use bright and bold colors. On the other hand, if your target demographic is older and more sophisticated, you may want to use muted, classic colors. Consider researching color psychology to learn how different colors affect people psychologically.
Look at Your Competitors
You don’t have to copy your competitors to get inspired by their packaging. Take a look at what your competitors are doing to see which colors they’re using. If most of them use similar colors, you might stand out by choosing something different. Consider choosing a monochromatic color scheme or a unique color combination.
Test Your Color Choices
Once you have some color options, test them with your target market. Mock up a few packaging samples with different color schemes and get people’s opinions. I like to use online surveys or focus groups to get feedback. This way, you’ll better understand which colors resonate most with your customers.
Create a Cohesive Color Theme
Lastly, ensure your packaging colors are cohesive with your brand. Choosing a color scheme that doesn’t match your brand’s identity or existing marketing materials can be jarring for customers. For instance, if your branding is minimalist and sleek, using neon pink packaging might misrepresent your brand.
Your boutique’s packaging is a part of your brand’s identity and should reflect your values, mission, and, most importantly, your personality. Choosing the right colors for your boutique packaging can separate you from the competition and create an instant connection with your prospective customer. You can use color effectively to boost your brand personality, attract new clients, and increase brand loyalty.