Colin Cieloha https://skilled.co 5m 1,239 #contentmarketing
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Better Business With Content Marketing
Content marketing has become the number one method to skyrocket your business. Or at least that’s what 85% of the marketers worldwide claim.
Launching your products and services online is 62% cheaper than offline marketing and brings 3 times more clients, so all you need to know are just a few tricks on how to sell your offers.
The best ways to promote them is via E-mail. 93% of the marketers use it as their main tool for distributing content, and it’s 40 times more effective than delivering it through social media. The consumers, namely 92% of them, also prefer to receive promotional content via e-mail. Therefore, take good care of your database and work on sending them info of their interest.
The second-best tool you have is social media. If you’re working B2B, LinkedIn is your platform. 94% of those looking for professional content already have an account. Twitter is the second choice for this type of content, with 87% of the users. If your business is B2C, then 94% of the marketers are on Facebook, and 82% on Twitter.
But what type of content attracts readers most?
Because infographics get the most interactions on social media (about 3 times more than any other type of content), 71% of online marketers use it successfully.
The next powerful tool is blogs, especially for those working B2B. The 81% of those who use them get 67% more leads than those who don’t. When it comes to articles’ length, the shorter ones get more views, while those displaying more content get more shares.
Last, but not least, videos can bring a 157% increase in the organic traffic on your website, provided that they are relevant to your business. Testimonials from customers, tutorials and demonstration videos are most effective.
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55 Proven Ways To Benefit Your Business Today
With over 85% of all marketers worldwide now using content marketing to get more engagement and sales, no wonder that businesses focus more and more on how content is created, consumed, and published. If you intend to do the same, here are some facts on how content marketing can help your business.
Consumers engaged with 11.4 pieces of content on average prior to making a purchase.
70-80% of all users ignore paid ads and only focus on organic results.
Content marketing makes up the majority of the average business marketing budget today: 134% (followed by digital advertising at 11%)
Those numbers will only increase, as 51% of B2B marketers and 50% of B2C marketers predict even larger internal budgets.
Content marketing costs 62% less than outbound marketing and it generates more than 3x as many leads.
44.7% of marketers create between two and five pieces of content every week.
WHAT TYPE OF CONTENT MARKETING ATTRACTS THE MOST CUSTOMERS?
Users are 30x more likely to read an infographic than an article.
Infographics are liked and shared on social media 3x more than any other type of content.
Generate 45% more search volume and traffic than other types of online content.
71% of online marketers use infographics in their social media strategies.
The production of infographics steadily increases by 1% per day.
Content with Images gets 94% more views than content without relevant images.
2 million blog posts are published everyday with 30% of all being lists.
Blogs have been rated as the 5th most trusted source for accurate online information.
45% of marketers say blogging is their #1 most important content strategy.
59% of companies use their own website as a marketing technique.
78% are constantly posting articles relevant to their business.
81% of B2B marketers use blogs as a content marketing strategy, getting 67% more leads monthly than those who don’t.
Blog articles with images get 94% more views.
The average post is up about 19%, coming in at about 1,050 words in length.
Blog posts with less than 1,000 words dominate the most shared B2B content, although longer ones on average get more shares.
Articles with an image once every 75-100 words got 2x the number of social shares than articles with fewer images.
Users who view videos are 1.81x more likely to purchase than non-viewers.
Visual content is 40x more likely to get shared on social media than other types of content and 50x easier to get ranked on the first page of Google.
Using videos as content drives a 157% increase in organic traffic from search engines.
96% of B2B organizations use videos in their marketing campaigns.
52% of marketing professionals worldwide name video as the type of content with the best ROI.
62% of businesses agreed that it has increased the amount of organic traffic they received.
TOP 3 MOST EFFECTIVE TYPES OF VIDEO CONTENT ARE:
- 51% customer testimonials
- 50% explainer/tutorial
- 49% demonstration
According to Syndacast, 74% of all traffic will be video in 2017.
WHAT ARE THE BEST WAYS TO PROMOTE YOUR MARKETING CONTENT?
93% of marketers say that email is the most important channel for distributing content.
It is the most popular way to share content with 204 million messages sent every minute.
#1 choice for B2B and B2C marketers, used by 82% of companies.
It is 40x more effective at acquiring new customers than Facebook or Twitter.
72% of consumers prefer to receive promotional content through email.
Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.
via Social Media
1/3 of the world uses social networks regularly
79% of all companies now use social media for content marketing
Top 3 best performing content types throughout social media are:
- 23% videos
- 22% images
- 18% offers & promotions
Approximately 87% of B2B companies use Social Media to distribute content and 54% of the generated leads come from social media alone.
Top 4 most popular social media platforms for content marketing:
Content consumption on Facebook has increased by 57% in the past 2 years, with 500 million people now watching a Facebook video every day.
But for every 100,000 followers on Facebook, only 130 people will click on an organic post.
89% of B2B marketers use LinkedIn to distribute content, making it the most used and most effective social media platform.
LinkedIn is the #1 choice for professionally relevant content.
ACTIONABLE CONTENT MARKETING TIPS TO DRIVE MORE TRAFFIC
The Best Content Marketing Mix is:
- 10% syndicated content
- 25% curated
- 65% created
Website traffic is the most liked and used metric to assess content marketing success, with 73% of marketers trusting it.
Successful content marketing strategies use an average of 4 paid methods to promote and distribute content and overall 8 different content marketing tactics.
Promote your content through a .com domain as often as possible. 84% of top-ranking pages use it as their top-level domain.
USE BRANDED CONTENT SINCE IT IS 2X MORE MEMORABLE THAN DISPLAY ADS.
Blog consistently, not sporadically. 82% of marketers who blogged daily reported acquiring at least one customer via their blog, compared to 57% who were only blogging monthly.
Interactive content is getting trendy with 53% and still counting of content marketers using it.
Always take the opportunity to leverage email in your content marketing. 80% of businesses report that email is directly tied to their primary revenue.
Aim for visual content. It performs the best in audience engagement since 90% of the information that comes to the brain is visual. Also, the easiest way to create great visual content is to follow these rules: it must be engaging, emotional, and authentic.