Josh Wardini 1m 350 #brands
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
39 Case Studies Of Instagram Stories For Branding
One of the most important factors in getting the desired amount of sales is using the proper marketing strategy. In these modern times, the internet is the place where most of the advertising is made as companies do their best to spread the word about them efficiently and cost-effectively.
Today we take a look at Instagram and its feature called Instagram Stories. Ever since it was introduced back in 2016, brands have been using it to bring their products closer to the customers, which is no wonder when we take a look at the fact that it has 400 million active daily users.
Brands put out different types of Stories, including product promotion, an inside look, influence takeover, life events, how-to’s, fan contests, and many more.
Let’s take a look at five interesting examples of how brands use Instagram Stories for marketing purposes.
Mercedes-Benz Cars UK collaborated with Facebook Creative Shop and created a campaign for Stories which resulted in 2.6 million reach and a 9-point increase in ad recall.
DriveNow used special offer ad in Stories to reach new customers, which led to a 29% decrease in cost per lead, three times increase in leads, and 10.7% decrease in cost per click ads.
Enel energy supplier used video ads in Stories to raise awareness of the brand, which led to a 56% lower cost per click.
AirPay mobile payment services created Stories to drive app installs among millennials, which led to a 17% increase in app installs, a 52% decrease in CPR, and 35% decrease in CPM.
Indonesian online travel company Tiket.com used this feature to reach a younger audience and increase app installs. This led to 239,000 app installs (10% growth) and 26 million Indonesians reached. The best thing about advertising on Instagram Stories is that it gives positive feedback. An estimated 120 million users have engaged with businesses after seeing one.
Don’t miss out on the rest of the 39 case studies included in the infographic. Scroll down and take a look at it to find out more about brands using Instagram Stories.
Click to open / Right-click for save options