Josh Wardini https://www.16best.net 1m 245
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
AI In Marketing
Some of the biggest brands in the world are starting to see the benefits of using AI in business plans, and there are various ways in which it can be used. These include the tactics such as chatbots, voice assistants, and other smart systems to both enhance the business and cut down on costs.
The page provided by 16Best gives you 28 of the most well known brands that are currently using AI in the marketing efforts. For example, Netflix uses AI to provide personalised recommendations to users based on what they like.
Lowe’s has the LoweBot in their physical stores, an actual robot that offers the shopper assistance with finding products on the shelves, and helps the Lowe’s staff with heavy lifting in the inventory.
Even Walmart has started to use AI to help serve its millions of customers. Using machine learning, AI can make recommendations to customers about what they may like, streamlining the shopping process.
It is looking likely that in the future more and more brands will start to implement AI into marketing strategy. This year alone it is expected that 60% of retail and ecommerce brands will have started to use AI, with 20% of business content authorized solely by machines.
Because of this rise in the use AI, many jobs that currently are done by humans will become non-existent, meaning that by 2030, 38% of jobs in the US could be at risk.
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