The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
COVID-19 Digital Marketing Strategy
With the spread of COVID-19, the entire world is going through a critical time and facing a serious challenge, but there’s a hope on the horizon.
As the economy has taken a hit due to COVID-19, businesses are greatly impacted. People need support, education, understanding andresources. Social media can provide just that and can be extremely powerful if it’s done correctly.
As the digital world continues to be dominated during this pandemic, marketers and brands are facing tough decisions about their digital marketing services and online presence.
As a business owner you might be looking for ways to survive the wave. Here are a few tips on how to use your digital channels best during this global outbreak to keep up with the changes in the behaviour of audiences.
1. Connect With Customers on Social Media
It’s a great opportunity for your brand to stand out during this difficult time. While locked down at home, more people are on social media now, scanning for updates and trying to stay connected in a suddenly isolated nation.You can also use your business to contribute to area food banks or assist the elderly with their grocery shopping. And promote your good deeds at social media marketing to help build your brand.
Search traffic has increased significantly during the past few days due to lockdown and it will continue to increase as we are all glued to our phones and computers for updates within our community. We’re also looking for ways to pass the time and entertainment. For many, that includes shopping online. Hence this is the time to be found online, for that you should use SEO strategies to reach to the top of Search Engine Result Pages
3. Make a Smart Move with Pay Per Click Advertising
With more people at home in front of their mobile phones and computers, it’s a great opportunity for businesses to use PPC Marketing to connect with customers and gain a competitive advantage. And it’s a great time to save up on digital marketing budget. Cost per click, on an average have decreased by 6 percent across all verticals. Thus your digital marketing company might charge you less for time being.
4. Provide Special Offers
Show support to your customers during this uncertain time period by providing special discounts to your customers. This will keep your revenue flowing.Many people are at home browsing, looking for discounts to save money during a time of unrest. It’s a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open. You can push out your special offers through social media and pay-per-click (PPC) advertising.
5. Local SEO is now More Relevant
We all have now stopped going out and are staying home. Very rarely when we go out, we look for nearby destinations for supplies and services. So you must use local SEO strategies to optimize your website for “near me” searches.You want customers in your geo region to be able to easily find you online so they turn to you first. At a time when we’re all looking for more convenience, this gives your business a chance to provide assistance during a critical time for families.
