Matt Casadona 4m 960 #
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Digital Marketing remains one of the most important areas of industry for all types of businesses today. They provide organizations with the chance to expand their reach and retain quality relationships with their audiences. If you are looking to break into the digital marketing industry, here are a few tips provided by business experts on how you can get started.
Start Researching A Marketing Specialization
“Digital marketing is a broad field, so it may be hard to break into the industry if you don’t have a specific area you’d like to focus on. There is a multitude of areas that you can hone in on – these include search engine optimization (SEO), social media marketing, content marketing, mobile marketing, and marketing analytics, just to name a few. Once you figure out which area you want to pursue, you can begin to start research about said area, take courses on it, and learn the tools professionals use. In the end, taking the extra steps to study a specific area of digital marketing will help your resume look more appealing when you do begin to apply for digital marketing jobs.”
– Bill Lyons, CEO of Griffin Funding
Build a Portfolio
“Building a portfolio is by far the most impactful method of breaking into the digital marketing industry. Doing so will let those in the industry know that you are serious about your craft and that you could be of great betterment to their company. Companies and industry experts alike are always looking on the look out for those that are innovative and passionate about furthering their careers. All that said, building a portfolio, whether it be for social media, SEO, or content marketing, could really really help get your name out there.”
-Adrian Pereira, CEO and Founder of Eco Pea Co.
Build your Network
“Networking is one of the most powerful tools to break into the digital marketing field by far. If you are at the right place and meet the right people, that can lead to a massive head start to your career in the industry. Consider attending career fairs or digital marketing seminars and search around the venue for people to socialize and connect with. Articulate your goals for your career in digital marketing and what skills you could bring to the table as you bond with them to win them over and get their contact information. Later on, they may just know the right person or position for you to get your career started. Knowing exactly what to say and how to convey your best aspects is crucial to networking. You only get one chance to make a first impression so make it count.”
-Jonathan Krieger, VP of Sales at Fabuwood
Create Captivating Content
“There are many ways to create content, but creating captivating content that is relevant to your ideal customer is what will create that connection with your audience and help you break into the digital marketing industry. Understanding your ideal client, their needs, and the solution you provide, allows you to create content that establishes a sense of trust between your brand and the audience that needs your solution. Doing research and understanding what your ideal client is looking for will help you create the content that they need. Keyword research will also amplify your content and help you use the language that is easily searchable and understandable to your audience. Captivating and relevant content will be shared across multiple platforms and increase your buzz in the digital marketing industry.”
– Gregg Deam, CEO of Layla Sleep
“The digital marketing industry is one of the most rapidly growing industries today. With such rapid growth, there are many opportunities for those looking to break into the industry. However, it can be challenging to know where to start. The first thing you should do to break into the digital marketing industry is get educated on current marketing trends. Many online and offline resources can help you learn about digital marketing and the approaches you can take to become successful. You can start by reading articles, taking online courses, or attending conferences and workshops. It is essential to keep up with the latest trends and developments in the industry to be prepared for the ever-changing landscape. Breaking into the digital marketing industry can be challenging, but it is possible with the right skills and approach. You can increase your chances of success by getting educated, developing a solid portfolio, and networking.”
-Hilary Kozak, Vice President of Marketing LivSmooth
Attend Industry Events
“The best piece of advice for anyone entering into a new space in the business world is to attend industry events within the new space you are looking to move into. At these digital marketing events, you can learn from top experts within the field new skills that are on the cutting edge of digital marketing, making you as a future candidate even more attractive to hiring teams. These events also usually have networking mixers that allow you to connect with established members of the digital marketing community who can help answer questions and offer advice on how to best get into the field. Who knows, someone at these events could become an eventual mentor for you or help you find that first job in digital marketing.”
-Brandon Brown, CEO and Cofounder at GRIN
In an increasingly digital landscape, digital marketing continues to be an important part of the business world. Even if you do not have any hands- on experience within the industry, you still have ways to join a team and cement yourself as a digital marketer. If you work hard, meet your deadlines, and never stop learning, you are sure to find yourself at the forefront of the digital marketing industry.