Why Logos Evolve With Time [Infographic]

Steve http://www.packagingexpress.co.uk 2m 503 #logo

The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.

What is the best way to make people aware about your brand? The name of the brand, products or services offered, brand logo and a catchy tag line, etc. According to a study, logos are the best way to demonstrate your strength and logic behind the products/service offered. For example, in the logo of Ecommerce giant Amazon, there is an arrow pointing from its first letter ‘a to z’. The logic behind that logo can be interpreted as, Amazon is place where consumers can find everything they are looking for.

Earlier when logos were used as a formality by businesses, there was a time when people used to recognize a product with its packing. This might be the reason behind the birth of duplicity of products and still this is the biggest issue every brand is facing. To stop duplicity people start giving attention to logos and during early 90’s many companies started evolving their logos including renowned brands. Also it is worth adding that duplicity is not the only reason behind the logo evolution as there are some other reasons behind this as well like unhandy logo was not easy to remember for long.

Further from marketing point of view, replacement of company logo is big news for any company and attracts people a lot. Recently Pepsi Co.’s new logo created huge buzz around the world, this is also an important reason behind the logo evolution. A good name can lead your business and achieve fame in short spell, whereas your logo will work as fuel. Your business logo must be easy to remember and unique, trendy but handy, it must be blended with an essence to stay in existence for long. If it’s not than you must change your logo there is no harm in this, below are some well known brands that changed their logos multiple times.

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Logo Evolution of Brands

Food & Beverages

McDonald’s
1940
1948
1953
1960
1968
1975
2003
Present

Kentucky Fried Chicken
1952
1978
1991
1997
2006
Present

Starbucks
1971
1987
1992
2011

Coca Cola
1886
1890
1905
1940
1950
1969
1987
2003
Present

Pepsi
1898
1940
1962
1973
1991
1998
2005
2008

Automobile

Chevrolet
1911
1914
1934
1942
1965
1978
2000
200
Present

BMW
First
1923
1936
1954
1970
Present

Mercedes
1902
1909
1909
1916
1926
2008
Present

Volkswagen
1937
1939
1945
1960
1967
1978
1995
Present

Ford
1903
1909
1912
1912
1927
1957
1976
Present

Information Technology

Microsoft
1975
1980
1982
1987
2012

IBM
1888
1891
1911
1924
1947
1956
1972
Present

Apple
1976
1976
1998
2001
2007

Mozilla
2002
2004
2004
2009

Hewlett Packard
1941
1946
1967
1968
1979
1999
2007
2008

Electronics

LG
1947
1958
1995
2008

Xerox
1906
1938
1948
1958
1961
1968
2002
2004
2008

Canon
1934
1934
1935
1953
1956

SIEMENS
1899
1925
1928
1936
1973
1991

Phillips
1925
1938
1968
1995
2004
2008
2013

Sports

Nike
1971
1978
1985
1995

Reebok
1895
1986
1996
1998
200
2002
2004
2006
2008
2014

Adidas
1949
1971
1990
2005

Puma
Earlier
Present

GAP
2009
2011
2011
2012
2012

Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs. – Karl Lagerfeld

It’s a habit of mine now, noticing labels, logos, and shoes – Michael Jordan

It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes. – Paul Rand

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for. – Milton Glaser

Design should never say, “Look at me.” It should always say, “Look at this.” – David Craib

Packaging Express

Infographic Credits: Packaging Express

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