The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
In this day and age, every business needs to have some kind of presence online in order to attract more widespread business. This includes a traditional website, which is useful for attracting customers, suppliers, vendors, and more. Without such a website, many people may assume your company isn’t trustworthy or possibly a scam. This is because people like to do research before patronizing a business, and not being able to find anything about your business could set off alarm bells. Choosing how to create your company website can be complicated. However, you have multiple options.
One option you may want to consider is implementing a website builder. These are designed in a “do it yourself” fashion and are made to be easy to use. You won’t really need to hire a website designer to use this option. You can probably do it yourself simply by following the builder program’s instructions. Usually, these are provided through different web hosts. You gain access to the builder software through the web host and can build your website through an online portal. While this may be the easiest option, such website builders are limited in their pre-designed options for creating your website.
You may want to go beyond the preset options you can find in a website builder program. Instead, you may want something much more elaborate and original. You may want something that looks professional and is not obviously created from preexisting templates. If this is the case for you, you should hire a professional website designer. Such a designer will have a portfolio of websites that you can examine that will give you a good idea of their skills and artistic flair for website design. Hiring a designer also means you’ll be able to create custom components that may not be available from an off-the-shelf website builder.
A third option you have for building your company’s website is implementing CMS. CMS is an acronym that stands for content management system. A CMS is a form of software that helps the user design and create internet content and web pages. CMS is more advanced than a website builder and includes far more options for the creation of unique content and designs. It is, however, not so advanced that an amateur, as a business owner, wouldn’t be able to quickly learn how to use it to create a custom website. CMS is especially advantageous if you want to publish routine content like blog posts. Different options for CMS can be paid for as well as obtained for free through open source CMS software.
Overall, put a lot of thought into how you create your website. Whether you use a website builder, a website design company, or a CMS suite, you should always be very careful about how you design your company’s website. That website will end up being your business’s first impression to a lot of internet users.
About the Author
Kara Masterson is a freelance writer from Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.