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New Retail Study Shows Where Consumers Cut Corners in 2018
As consumers, what are our strategies and intentions when we shop looking for discounts in 2018?
To better understand consumer expectations about quality and bargains related to consumer goods and services, Avya Skincare surveyed 2,000 American consumers to learn more about their shopping habits in 2018.
The biggest takeaways from the survey:
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- Consumers cared least about quality when shopping for (Manicures, Pedicures, tattoos*, Bikini waxing and other beauty services) *Interestingly enough Millennials were 33% more concerned with the quality of tattoos than baby boomers.
- Consumers cared most about quality when shopping for (condoms, car repairs, electrical repairs and other professional services related to our health and wellbeing)
- Consumers bargain shopped most for (clothes, cars, toilet paper and smartphones)
- Surprisingly enough, income was not a main factor when looking at consumer preferences for both quality and bargaining.
The survey also found that women were 31% more concerned with the quality of beauty products and services than men. Many of the consumers in the study said that when they were shopping for goods and services they had a reasonable expectation of the price they wanted to pay for those goods and services and that they were mostly unwilling to compromise on price. To see the full analysis and breakdown, check out the infographic here: https://www.avyaskincare.com/blogs/news/bargain-vs-quality