The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
There’s no question that this year has been an unprecedented time for the real estate industry. Fortunately, virtual staging is a realtor’s best friend during a time when realtors and home sellers need tech more than ever. Virtual staging is just one evolving technological development that benefits every realtor or home seller. This type of staging is disrupting the property selling process because it’s more cost-efficient than traditional home staging.
Virtual home staging’s contactless, social distance-friendly nature has made it especially valuable during the pandemic. With virtual staging, graphic designers have the power to seamlessly fill in the blanks of an empty room to design an interior that fits the personality of a home. Plus, advancements have made these photographs with artificial furniture and decorations more realistic and convincing. Most virtual stagers are so talented that people can’t tell the difference between a normally staged photo and a digitally created one.
However, stagers must be diligent to make sure their virtually staged pictures aren’t misleading. Otherwise, home buyers will be turned off. Home sellers and their hired virtual stagers should be smart about not drastically altering the perception of any rooms to the point of losing trust.
Technology is undoubtedly transforming the home buying and selling process—virtual staging is mainstream and booming. Want to take a closer look at the details of virtual staging in 2020? Check out the helpful visual guide from The Zebra below.