The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Recruitment is changing. The Millennial generation, and those who follow in its orbit, represent a new frontier. They have different expectations for employment, seek different company values and can be successfully recruited in different places than those that preceded them.
The job market has entered a new era, and your recruitment needs to get up to speed quickly if your company is not to be lost in its outdated corporate space. It may be recruitment, Jim, but it’s certainly not as we know it: here are five tips to help you future proof your recruitment and attract the rising stars of tomorrow.
Let the countdown begin.
5 More than two-thirds of first time job seekers use social media in their search, but will you be there to greet them?
4 Nine out of ten will use mobile devices to search for work in 2015, yet the same amount of companies are currently underinvesting in mobile-friendly recruitment.
3 Company culture is an increasingly important factor in employment decisions, but where and how are you communicating yours?
2 New tools offer efficient and effective ways of working and hiring: big data can cut attrition rates by 20%, but are you still thinking small?
1 Video resumes and interviews make it easier to find the right talent, meet them and get them on board, but what screening process are you using?
Lift off Find out in our infographic if your recruitment practices will lift off in 2015, or if you will remain stuck on the ground watching the latest stars settle into their orbits elsewhere.
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5 Hiring Tips For Warp-Speed Recruiting
Recruitment stands upon a new frontier. A generation of Millennials is entering the working world and they expect more from potential employers than just agencies and job listings in the newspaper.
Here are 5 space-age tips to attract the best talent:
1. Engaged in Social Media
94% of recruiters use (or plan to use) social media to help in their efforts.
66.7% of first time job seekers use social media to look for work.
Social network use continues to grow year-over-year. Recruiters who don’t adapt may be left behind.
LinkedIn has a 40% market share of U.S. online job seekers.
By comparison, Facebook only has a 10% share.
TIP: Explore the galaxy of LinkedIn as a way to recruit, share your company’s culture, and advertise jobs.
Millennials are an internet-raised generation. Recruiters must travel at the speed of light in order to engage them.
2. Create a Mobile-Friendly Site
89% of job seekers are likely to use a mobile device to find work in the next year.
TIP: Stand out from the crowd by creating a mobile-optimized site.
87% of companies are not investing adequately in mobile-friendly recruitment.
66% of our Internet browsing is now done on mobile devices.
80% of young adults (18-34) own a smartphone.
Recruiters need to optimize mobile user experience if they are to attract top talent and teleport them into their workforce.
3. Emphasize Company Culture
85% of recruiters believe that employer branding has a significant impact on their ability to hire.
25% of US employers listed “upgrading employer branding” amongst their top 3 essential recruiting trends.
54% of recruiters believe online professional networks are the best way to promote brands and company culture (2013).
With 7% growth, this is the biggest increase from the previous year.
Promoting community presence, a transparent work/life balance and clear goals can all maximize company culture on your space station.
TIP: Invite potential hires to spend time in the office or spaceship. Allow them to engage with real employees and androids.
Millennials are keen to know why they should take a job – how it will help them achieve their goals and if it goes beyond the paycheck.
4. Analyze Big Data
Companies can cut their attrition rates by 20% by introducing big data tools like proprietary algorithms, data mining, and aggregation software.
TIP: Explore big data – while it may only be in its infancy, it could revolutionize the way talent is recruited.
Recruiters should beam up and harness the power of new hiring techniques. Just like the sundial, the “way we’ve always done it” is not necessarily the best way.
Less than 1 in 4 recruiters worldwide believe their organization utilizes big data.
Between 30% and 80% of staff costs account for outgoing personnel, depending on the industry.
4.4 million big data jobs will be created by 2015.
5. Open Hailing Frequencies Screen Applicants by Video
TIP: Use video to screen applicants via video resume, conduct remote interviews, and help present your company brand to potential hires.
63% of HR managers are utilizing video interviews on a regular basis.
67% of YouTube users are Millennials (18-34).
19% of hiring managers use video job interviews.
45% of these believe that video resumes will become commonplace.
Streaming media continues to make up a huge part of our online experience.
Recruiters should look to utilize video to target top Millennials and robots (but mostly Millennials).
Technology movies at warp speed – recruiters must adapt if they are to meet the demands of the Millennial generation.
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