The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Social Media Sharing is Caring
Before the great advent of social media networks, most people shared content by sending the URL through an email or an instant message chat, and the receivers were only people that the sender knew. Fast forward a few years later, and anyone can share just about anything, with anyone.
Facebook allows for most people to connect with their friends or share publicly. Twitter allows for people to follow or gain followers and share content. LinkedIn, Google Plus, StumbleUpon, Tumblr, Pinterest, and Instagram all do the same: allow for people to share their favorite content with friends, family, fans, and followers.
Why Social Media Is Important
Social Media Networks allow for people to connect with each other, network, make new friends, discover new opportunities, explore new options, learn and be educated on many different topics. A company in the United States may want to network with a company in India using LinkedIn to increase a business opportunity for expansion and increasing profit. Only 10% of the population of India may speak English, but when the population of India is over a billion, and the Indian company converts the language of the product into various languages to suit the needs of the Indian people, there is mass potential for opportunity.
On Twitter, a company that wishes to quickly brand itself and deliver fast news to its followers may do so. It may run campaigns and contests in order to increase fan and customer engagement and awareness of a specific product. They may also do the same on Facebook, interacting with their audiences who comment on what they are doing.
Never before has a company or even a celebrity been able to get so up close and personal with their fans, customers, or clients, without having to go anywhere, but the comfort of their own business, or their own home. Companies can get positive or negative feedback immediately on products without having to worry about bad reviews affecting them, as a company that takes personal initiative and concern about their customers is more likely to be favored, than one who chooses to ignore its customers.
If content is king, than social media is the chariot that carries it to all the places it needs to be, proudly showing it off to the world. Without social media, content would never have a chance to be discovered. As advanced as Google has become with its search algorithm, the majority of content would never be discovered unless people were searching for specific types of content, and even then, the chances of the content appearing on the first page are very slim.
Google itself, recognizes this issue, and measures social media sharing and visitor engagement with content in order to determine how well it should rank in its search engines. While Google has been shaping the Internet, it social media that has been shaping Google.
Google and social media itself are two extremely powerful forces that drive the Internet to be what it is today: a massive place for content to be shared all around the world in seconds to those who wish to read it.
Why You Should Choose Your Favorite Social Media and Master It
With plenty of social media networks to choose from, and new networking sites coming into existence each year, it almost seems impossible to use and master them all, because it probably is. There are the few insane who have learned to do it, sometimes syncing and centralizing everything into a hub network, where they have access to it all.
Knowing this, there were plenty of companies, programmers, web developers, and designers who knew this could be a huge issue and came up with the solution they and many people were after: Being able to check social media all in one place.
If there are some social media networks that are popular, but you have never used them, it is worth signing up for a free account, hopping on YouTube, and watching a few tutorial videos. If you are not one to combine all your social media networks into one place and have no interest in bringing all your social media networks to one place, or if you have no social media existence, or just one social media network, it is recommended that you choose around 3 social media networks to share on, take from, use, and utilize them to your full advantage.
Why You Should Shared Content
The blogger or author of any website who produces articles tends to normally specialize in a specific area, whether they dedicate their website to hardware knowledge, software knowledge, knowledge of tools, computers, the Internet, or like Confessions of the Professions – an emphasis on jobs, careers, and the workplace.
By sharing content, you allow the author to know that you liked the article. This encourages the author to keep writing more similar material to the article you liked. The author is more than complimented when you distribute that content to a social media network. You found it appealing and you liked it enough to share it with your friends, family, and following.
The author may have plenty of statistics available at-hand to understand how many visitors an article may receive, how much time is spent on the article, and even receive plenty of comments in favor or against the article, both of which are great to let the author know that there are people reading it. Sharing on a social media website is one of the strongest compliments an author can receive because social media consists mainly of your profile, which displays who you are, what you like, and what you find interesting.
By sharing an article, whether you comment or not, like the article or not with the Facebook like option, you are giving plenty of kudos to the article writer about how they did. If you had strong opinions against the article, and still shared it, this is just as much a compliment, as the author may have evoked something in you that really sparked that passion against the topic.
There is nothing more inspiring to an author than to have readers. A book that goes unread and un-bought lets the author know that this may not be a topic that is of much interest to many people, and they may have to change their topic of choice or writing style. If the author knows people are reading their content, they are likely to try and figure out why people liked it so much and dive deeper into the topic for further exploration of the issues.
We are in the digital age of social media content and content sharing, where the options to share are widely available on laptops, tablets, and all mobile devices. As a reader, it is your duty and obligation to the author, to the website, and to the Internet, not only be a consumer of information, but to share and be the contributor of that information to the world as well. If you liked an article, if it evoked some type of emotion, made you smile, made you mad or upset, or even made you cry, you should be sharing it.
The authors of most websites write for free, advertise, and market themselves, all at the cost of effort and time. The majority of bloggers do not make enough to be financially stable without working a day or night job. They also cannot afford the services of SEO companies, who always seem to be more geared towards large or small business owners. From the writing to the SEO to the advertising and marketing of the content, most bloggers and small websites do it all for free in an effort to make their content known and available to the public. It is respectful and an honor for you, as the reader, to contribute and do your part in helping a website to get noticed, especially if you like the website.