The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
For most businesses, having quality marketing materials can make a huge difference when it comes to getting new customers or clients. But especially for people who work in the real estate industry, having subpart marketing materials, or no marketing materials at all, can cause you to actually lose a lot of business that you might have otherwise been able to acquire.
So to help ensure that this doesn’t happen to you, here are three tips for creating marketing materials for your real estate business.
Only Use Quality Photos
When people are looking to buy or sell a house, the images that they’re shown can have a huge impression on them. In fact, poor images can make someone not want to even see a home or property in person.
Knowing this, it’s vital that you always use quality photos on all of your real estate marketing materials. If you’re not a professional photographer yourself, make sure you hire someone who is to take all of your photos for you. For the best possible photos, you should specifically look for someone with real estate photography experience. They will help ensure that you get the right angles, have appropriate lighting, and that everything you’re showing, including yourself, is always beautiful and flattering.
As a real estate agent, you’re going to be creating a lot of different marketing pieces to sell both your properties and yourself. And while marketing materials that are focused on new listings will generally be pretty formulaic, you can usually find room for a little creativity, especially with things like your business cards.
Since you’re going to be giving out a lot of your business cards to people all throughout your community, you’re going to want to make your business cards stand out from the other business cards people will be receiving from your competitors.
To do this, come up with a way to make your business cards catch the eye. This could include using a large image, getting creative with font sizes, or even going with a unique shape or design for your business cards.
Offer Real Value
For your marketing materials that aren’t meant to just share information about a new listing or give details about how to contact you, your main objective should be to give anyone reading your materials some real value to add to their lives.
Knowing this, you might want to consider starting a blog or a real estate newsletter where you can share some helpful information about the housing market in your areas, tips for buying or selling homes, and other useful hints to people in your industry. This can help to solidify you as someone who knows what they’re doing and is willing to help whenever someone needs it.
If your real estate marketing materials aren’t where they should be, consider using the tips mentioned above to help you address these issues.
