The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Hosting your very first open house is an exciting step as a new real estate agent. However, like all first time occasions, there are bound to be some nerves involved. You might be unsure about how the process will unfold, and may even be suffering from imposter syndrome.
The great news is that this is nothing new. Everyone has first time jitters when it comes to hosting an open house. To help you, here are some of the best tips to successfully host your first open house, and most importantly, hopefully land a sale.
Conduct Your “Mise en Place”
The first thing you need to do is make sure that you have everything laid out where it needs to go. In other words, your “mise en place.” That means putting out brochures, adding any open house signs in the front yard, and paying attention to tiny details like fresh flowers or even snacks and drinks.
Above all, you want to make sure that everything is tidy and clutter free. The more inviting you can make the space, the more likely you are to attract potential buyers and create a memorable experience that will persuade them to potentially put in an offer.
Promote the Event
Before the big day comes, it’s important that you promote it. Use a few different marketing methods, from posting physical signs, to adding your open house to local forums. A mix between online and offline marketing methods will help you get the biggest turnout for your open house.
Ask your friends and family to share the event with their contacts as well, as the more of a turnout you can get, the higher your chances are of a sale.
Know Your Property
One of the most important things you can be, besides gracious and friendly, is knowledgeable. When people have questions about the property, you want to make sure that you have all the right answers.
Familiarize yourself with the size of the house, its amenities, and any important statistics about the market. Know the floor plan, and of course the history of the home. People will often have questions about any recent upgrades or potential changes that need to be made, so be ready to show your expertise.
After the open house, make sure that you follow up with all the attendees. Send a personalized email to each person who came, expressing how grateful you are that they showed up, and ask them how interested they are in the property.
Feel free to offer a private viewing if they have more questions or would like to see the property again in more detail. A timely follow-up shows that you’re a persistent and dedicated real estate agent, which may even get you more clients in the future should they be looking for an agent.