The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
My Image Source: Envato
The art career means different a thing to different people. Art careers include design, painting, advertising, etc. What all these careers have in common is some element of creativity.
There are millions of artists in the world, and if you want to be a participant in this field, you must exert yourself and make good use of your skills and passion.
Here are five tips that can help you as an artist-entrepreneur.
The art industry is broad, and you can be a Jack of all trades and a master of none. You must identify what you are good at and put all your effort into it. No matter how many areas you are talented in and how amazing your art is across these talents, you have to choose only one that you are more passionate about.
There are millions of people with the same talents like you, and trying to spread your energy in different fields will lead to low quality work.
That explains why you need to identify your niche, something unique that other artist doesn’t offer. This will make your business to be easily recognizable. Identifying a niche will make you have a fulfilling and more profitable business.
Most artists know how hard it is to start a business in this industry. The goal of any business is to make profits. But before you start making profits, you’ll have to go through a lot of obstacles.
The only way to overcome these obstacles is to learn the basic principles that govern the art business. You need to know that having a talent in art is different from running a successful business. So, where do you need to start? Go online and get some classes in running a successful art business.
You can also buy business management books and study.
Another route is to link up with successful artists. Let them mentor you and show you the way. You can join them during their art exhibits and competitions so you can learn the ropes.
No one has ever succeeded by working alone. Inasmuch as you try to be unique in your services, you’ll need others to lean on. You can never penetrate the art market by operating in isolation. A strong network will help you find new customers and also increase your brand awareness.
Bear in mind that, no matter how you plan everything, some unexpected problems will inevitably crop up. When you are in a helpless situation, it only the people you have in your network who can pull you up.
Don’t be afraid of asking for help whenever you need it. There is an art handler out there ready to help you out. You can also join local art galleries and support and professional groups to help boost your network.
Social media is the most efficient and affordable marketing tool today. Billions of people use social media platforms such as Facebook, Twitter, Instagram, etc. Take advantage of this to help showcase your artwork.
You can also create marketing videos and post them on these social media sites. You also need to build a professional website to be part of your marketing strategy. Include a blog that you can use to demonstrate your expertise to the whole world. Use professionally written content to woo clients to your website and boost traffic to your site. You can share the content to your social media platforms and encourage your friends to do the same.
Starting a business isn’t a walk in the park. You may face many challenges, some of which may tempt you to give up. Having a serious talk with successful business people will let you know that they never had it easy. Whenever you face a problem, remember you aren’t the first to face it, neither are you last. Remember that most of those who suffered the problem overcame it, and that’s how they became successful.
Own Your Copy Today!
As already stated, nothing comes easy. When you have a passion for and talent in art, nothing can stop you from making a living. Just identify the right people to help you along the journey.