Branding refers to the processes involved in designing and marketing the identity of a business, company, product, or service. 2020 was a year that brought an unexpected shift in the trend of things. The global market was not left out of the shift, thus there was also a change in branding and marketing strategies. The success of many brands in years to come depends on their ability to adapt and adjust to the branding trends in vogue. Due to the change in the trend of things in 2020, there are branding trends we should expect in 2021. Small and big businesses should employ the service of a professional or a digital strategy agency to help with brand sustenance.
1. Logo Adaptability
For a company to be registered in the mind of people, its identity design, mark, or symbol must first, be recognized by the people. A company’s logo should be adjustable to fit into any type and size of products and the trends in vogue. Your logo should also be very flexible; it should be adjustable for use in passing different messages to the people. Since people love to see creativity, the adaptability of the logo depicts creativity and will readily capture the mind of the people. An example of a brand that practices Logo adaptability is McDonald’s. They were able to depict social distance using their logo by separating the two golden arches on their logo with a reasonable distance between them.
Since the digitization of the world market, social media platforms such as Facebook, Instagram, YouTube, Pinterest, Twitter, amongst others are said to have resulted in a massive breakthrough for most businesses. Leveraging on the platforms, you get to sell your brand to people across the globe irrespective of their location. The different social media platforms operate in different patterns. Study how they operate and ensure that your brand has a presence on these platforms.
3. Branded Visual Content
Humans are visual beings, hence they are attracted to whatever appeals to their sight. Ensure that the display style for all visual contents (graphics, videos, and text contents) are consistent and customized.
4. Humanized Branding
This refers to partnering with a trusted human personality. People find it hard to trust brands these days, but with the presence of a human personality they trust, they tend to give the brands the benefit of doubt. Having a big business tycoon, celebrity, or sportsman identify with your business gives people a sense of security when patronizing you. Humanized branding is synonymous to brand influencing. For example, the presence of Cristiano Ronaldo as a Nike Ambassador draws the trust and interest of his fans to the brand.
5. Online Community
An online community is a space for people of the same interest to interact. An online community gives your customers room to interact with each other concerning the brand. It gives you an idea of what your customers think of the brand, leaving room for improvement.
6. Minimalism
Minimalism is a term that connotes simplicity, usefulness, class, and elegance. Companies are beginning to cut down the complexity of their designs, colors, and symbols. A survey shows that ninety-five percent of top companies use just two colors for their brand design. Brand colors do not have to be too colorful or have complex designs to gain recognition. Keep it simple but interesting.
Keeping up with trends is the major secret of long-lasting brands. For your company to remain in vogue and your brand recognizably, study and adjust to these brand trends in 2021.
