The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Digital marketing involves a lot of people and a lot of important documents and files passed from one person to another, one team to another. Because of all its bits and pieces and how spread out every aspect of a campaign is, it can get really messy especially if there are way too many different management tools in play. The entire process can become a headache and a nightmare for all campaign stakeholders.
This is where Google Workspace (formerly GSuite) comes in. Google is more than just a tool for searching up the latest trends or looking up information on the web. Google designed GSuite to encourage and foster collaboration and communication through easy file sharing and accessible and highly user-friendly tools. It’s basically everything you need for your digital marketing campaigns all in one place.
Here are seven ways you can use Google Workspace or GSuite to enhance your productivity and manage your digital marketing strategy.
With more and more companies using tools such as email generators and AI email assistants, one of the most important low-cost yet highly effective strategies these days is email marketing. However, you have to ensure that you’re building a good reputation so that your customer base will give their trust in you.
Branding in email marketing is crucial. Make it easier for your current audience or potential customers to identify you when they receive your email by including your name and email address in the From field in Gmail. For extra reliability points, add an image of yourself or your organization’s logo as your Gmail picture. Remember to keep your subject lines under 10 words so as not to overwhelm those who will read it.
Your replies to queries from customers can get redundant after a while. What’s great about Gmail is that you can reply to these questions faster by saving canned responses. Simply retrieve a canned message whenever you need it, tweak a few bits and pieces, and hit send. This not only saves you time but also significantly reduces any chance of error.
You’re well aware that setting up a campaign can, at times, be difficult. When brainstorming, ideas can fly off from a variety of sources. Without a proper place to put these in, you might just end up losing them. List down these ideas, solidify them further by having goals, collaborate by sharing comments, and keep track of your progress with the help of Google Sheets. This will help you keep organized throughout your campaign.
After all your ideas are laid out, you can plot your timelines and launch dates for all your upcoming campaigns via Google Calendar. In between all of these, of course, you’ll need to communicate with various team members and stakeholders. For that, Google Workspace has Google Hangouts. Here, you can hash out details of your ideas and campaigns with your team members.
Afterwhich, you can use Gmail to send out meeting notes that highlight all key takeaways from the meeting as well as the decisions created and action items.
Once your ideas and campaign plans are set in place, the next step is to create the assets you need for your campaign. From creating an outline to adding the actual content of your webinar, e-book, or blog, you can do it all in Google Docs. With this tool, team members can work on several campaigns simultaneously.
If you’re creating a social media strategy, you can opt for GSuite’s Sheets. In just one single sheet, you can manage your entire social campaign. Once you’ve shared it with the team members involved, everyone will be able to collaborate with each other.
A website is your online business card. Without it, potential customers might second guess whether or not they should push through with their transaction. Create a go-to online destination for your business or organization with Sites. Add relevant product information, insightful blog posts, and promotions to boost it even further. Consistently update this site to improve search engine optimization (SEO).
To localize your business and give your website a presence of Search, list it for free via Google My Business. Help your customers find and contact you effortlessly by adding your location and phone number.
With more and more users using mobile predominantly, creating great mobile websites with Sites will help in turning visitors into buyers. Ensure that the pages within your website automatically adjust to the screen size of your customer. Take into consideration the experience your audience will have while they are on your website.
When you’re ready to run mobile ads, use Google Ads. Make sure that you’re using the right keywords by knowing what your customers might be searching for.
If you’re planning to launch a new product and you need a fresh perspective, you can easily create a survey in Forms. This can be embedded in Sites so you can get customer feedback with ease. Responses and results from your survey can also be sorted, organized, and analyzed through Sheets.
When you have all the data needed, product marketing managers can then step in and plan what to do with the product moving forward.
If you’re working with a marketing agency, you can deliver them the necessary creative assets—whether PDFs, videos, designs—with Google Drive. Save all your work files and folders in a shared drive so that they’ll have instant access to everything they need.
Using this, you can all stay on the same page because it’s so easy to see what files have been changed and what needs feedback or approval.
These are just a few of the digital marketing strategies you can do with Google Workspace or GSuite to push your campaign forward. With all these tools and functions in one platform, you wouldn’t have to worry much about disorganization anymore. With that out of the way, you and your team can create more effective marketing campaigns while enjoying more productive workdays.