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Barbie’s Gender Battle: Barbie And Ken’s Gender Pay Gap Revealed
Mattel’s iconic toy, Barbie has been empowering young girls everywhere highlighting to young children “they can be anything”, present with Barbie’s latest launch of Naomi Osaka Barbie but, in today’s standard looking at the gender imbalance in the working world, it appears there’s still a long way to go for equality.
So just how equal are Barbie and Ken? The answer: only their price tag.
You can view the full findings here.
The results reveal:
- Ken would earn over £3million more than Barbie if he worked her CV over her lifetime, and $7.7million more in the USA
- In the UK, Barbie the aerobics instructor is the top occupation where females are paid more (by 36.66%) with Artist ranking with the greatest pay gap (-30.31) of men earning more
- Of the 60 roles analysed with pay gap data, just 30% (20 out of 60) females are paid more than men in the UK, in the USA this gap is far larger at 21.6%, 30% higher than the USA’s average
- Movie star Barbie’s net worth sits around £570 million over, a whopping £15million per film
- None of Barbie’s occupations in the US analysed reveals females are paid more than males
Nisha Vaidya, personal finance expert at money.co.uk comments: “Children’s career aspirations have long been defined by gender stereotypes. Despite toy manufacturers, such as Mattel introducing powerful initiatives, like The Dream Gap to change this mindset, the stereotype that particular job roles are gender-specific is still present.
“Our experts’ analysis shows the disparity between the UK and USA when it comes to gender balance. Even with Barbie working across a wide variety of job sectors in recent years representing females in largely male dominated positions, women continue to be misrepresented in the working world. Although there are current laws in place ensuring equal pay, the data still reveals men continue to be favoured in the workplace. More measurable steps need to be taken to re-address this balance.”